Taobao agent operation: all operation experts use coupons like this

1、 Why set up coupons?  
Many sellers know that they need to set coupons, but few people know why they need to set coupons. Setting up coupons can not only improve your conversion, but also bring you unexpected benefits.  

1. Use coupons to promote conversion

This is also the most common understanding of coupons. Many buyers like to buy after receiving coupons because nothing can bring a more affordable feeling than a direct reduction of money, which explains why using coupons can stimulate buyers to place orders.  

Buyers have certain needs when shopping, but this is not the only factor that can determine their order purchase. When buyers are faced with two similar commodities with similar prices, if the seller provides a coupon at this time, it is equivalent to giving buyers a reason to urge them to place an order as soon as possible. It is estimated that few people can be indifferent to the price temptation in front of them. Buyers can choose the target they need and want to buy to get the coupon and use it, thus promoting the transformation.  

2. Use coupons to induce future consumption
In one case, consumers can only enjoy a discount when they make a second purchase, which is equivalent to a conditional discount.  
For example, your store is carrying out the activity of giving 100 yuan free for 200 yuan, which seems to be a 50% discount. In fact, it is not an immediate discount, but a coupon that can only be used when shopping next time. In order to enjoy the discount of 100 yuan, buyers will enter the store for re purchase within a period of time. At this time, we need to guide consumers to place orders by guiding collection and adding shopping carts. In this way, you can not only get the two indicators of collection and purchase, but also promote transformation, killing two birds with one stone.  

3. Increase the viscosity of old customers
At a time when it is more and more difficult to obtain new traffic, old customers are a very important resource for stores. Repurchase by old customers can strengthen the label of the store, which plays an important role both during the measurement of new products and when the sales of new products break zero. Inform regular customers of the event news before the event starts, and issue them attractive coupons to guide them to place orders. The label of regular customers is clear. The higher the repurchase rate, the faster the baby weight will increase, and the more traffic will be introduced, which is very beneficial to the benign development of the store.  


2、 Pay attention to the threshold setting of coupons

Many buyers will feel a little entanglement in the coupon threshold when setting up coupons. Do you want to set no threshold or threshold? After all, there are certain risks in using coupons to promote sales. If the coupons are used well, the sales can soar. If the coupons are used poorly, there is a risk of losing money. Only a reasonable margin of interest is the correct way to open coupons.  
When setting the threshold for the use of coupons, you need to consider two factors: cost and customer unit price.  

Cost factor: If you are a low profit but quick turnover type, then you should carefully calculate the cost before deciding the coupon face value, and you can properly raise the threshold for coupon use. If your own profit margin is large, you can appropriately increase the margin of interest, lower the threshold of coupon use, and create an atmosphere of small profits but quick turnover.  
Customer unit price factor: there are obvious differences between customer unit prices of different categories. Even for the same category, there are differences between customer unit prices of different items.  
The corresponding coupon settings are different for different customer unit prices. When setting up coupons, the general profit of goods with low customer price is also low, so the discount threshold is set to meet the condition that the price of one item is higher than the price of one item but lower than the price of two items. If the buyer wants to use coupons, he needs to buy two items to enjoy the discount.  
For the products with high customer price, the launch of large amount coupons is concentrated in the early stage of new product launch. At this time, the launch of coupons can attract customers to place orders, increase the buyer's goodwill, facilitate the transaction, and lay a solid foundation for the next blockbuster.  


3、 Multi play promotion list

Coupons are available every day and are similar from year to year. In order to maximize the role of coupons, it has become an unspoken "instinct" for buyers to collect money. In addition to issuing coupons, as sellers, we can also work hard on coupons to increase transaction and customer price.  

① Coupon+related recommendation
For some categories of stores, especially the categories of non daily necessities, such as home textiles, household appliances, digital products, etc., even if consumers receive coupons, it does not mean that they will buy in large quantities. In this case, the seller can increase the buyer's stay in the store by means of "associated sales"+coupons.  
For example, ordinary consumers purchase appliances out of actual needs, and rarely purchase more than one appliance at a time (except for home decoration). However, if we add related recommendations to the place where coupons are received, consumers will find that there are recommendations for other products, but also meet the coupon use threshold, and naturally click to view, If you like something, you will add it to the shopping cart and pay for it. What a pleasant process! It can also improve our customer price.  

② Coupons+multiple activities
Today, discount promotions are becoming more and more common, and it is difficult for consumers to have strong shopping impulses anymore. Simple discount and price reduction can no longer give consumers an intuitive feeling, and only additional discounts can be attractive to consumers.  
In other words, coupons are not enough. You need to use 18 kinds of martial arts! Excellent stores not only have one activity, they will attack several activities at the same time. Generally, the utilization rate of full and reduced stores and single products is the highest, followed by some full and free activities.  

In terms of the number of merchants who set up activities, the utilization rate of full discount and free of charge is the highest. In addition, merchants can also appropriately increase some free of charge activities. At this time, consumers are already ready to cut their hands. The more preferential offers businesses give, the more consumers will inadvertently buy, and the customer price will increase accordingly.