I believe you all know what free search traffic is, and we all know that search traffic is free without barriers, and all categories of traffic can play. And you will find that it is more and more difficult to obtain search traffic. Today we want to share how to quickly obtain accurate free search traffic.
1、 Search traffic
The user searches for keywords and displays them in front of the user. The user clicks on the introduced traffic Search traffic 。 For example, when searching for "mother and baby products", the traffic generated by the search must be displayed in front of users, and users can click.
2、 Three factors affecting search traffic
one search
Search is the user's behavior. The implication is that search is beyond the control of our shopkeeper. Only when users have this demand will they search. For example, when searching for "sandals", search popularity will rise only if users have a demand. Without this demand, no one will search even if you have better quality and better price.
two spot hit
Click is the product of user behavior. You can see your favorite through search, click to enter, and get into the store. Baby shows up in front of consumers, how to transfer this part of traffic to their own clicks, that is, to get this part of accurate visitors, you must make users have enough interest in your products and purchase impulse.
three ranking
Ranking is controlled by Taobao system. Our shopkeeper has the most difficult problem to solve. Only when we solve the two problems of click and search, can we naturally improve the ranking of babies.
3、 Impact point hit Factors of
one main chart ：
The main map is divided into 5 pieces, each of which has different requirements and functions. Next, we will share them one by one.
1) Main drawing requirements:
① The first main picture: reflecting the product Core selling points The so-called core selling point is the consumer concern in "ask everyone".
② The second main picture: reflecting the product Diversity A single product, such as a denim jacket, can reflect diversity through matching.
③ The third main picture: reflecting the product Detail drawing 。
④ The fourth main picture: Marketing Map , for example, full or reduced, full package, package, priority delivery, etc.
⑤ White background
The specifications are as follows:
Picture size: square, picture size must be 800x800px, resolution 72dpi. Picture format and size: JPG format, within 300k. In the picture, the main body of the commodity is complete, and no margin should be reserved to cover the whole picture: the commodity is square, with top edges on all sides; The goods are rectangular, with the top and bottom edges, centered on the left and right. The goods are horizontal, with the top edges on the left and right, centered on the top and bottom. The background must be pure white. It is better to cut out the material and clean the edges without shadows, and there should be no redundant background, lines and other elements that have not been cleaned. No logo, no watermark, no text, no splicing, no psoriasis. Models are not allowed to shoot, and no part of the human body can appear, such as hands, feet, legs, head, etc. It must be tiled or hung, and no coat hanger (hook of coat hanger is also not allowed), false mold, commodity tag, etc. The goods need to be displayed in the front, not in the side or back, and the main body should not be tilted from left to right. The pictures are beautiful and have a strong sense of quality. The display of goods should be as flat as possible without wrinkles. The composition is clear and concise, the main body of the commodity is clear, clear and prominent, and should be placed in the middle. Only one subject can appear in each picture, and no more than one same subject can appear. The commodity subject in the picture must be displayed completely, the display proportion should not be too small, and the commodity subject should be more than 300x300.
If you want to get opportunities to show in these channels on the homepage of Taobao, The white base map is the foundation and must! If there is no white background map that meets the requirements, it will not be displayed on the home page, which means that your product cannot be viewed in the home page entrance of these channels.
2) Function of main graph
① The first main picture: attract consumers to click;
② The second main picture: retain consumers, improve the average stay time and reduce the bounce rate;
③ The third main picture: retain consumers, improve the average stay time and reduce the bounce rate;
④ The fourth main picture: retain consumers, improve the average stay time, reduce the bounce rate, and correctly guide consumers to collect and purchase;
⑤ It can increase the exposure opportunity of the home page of online shopping.
two Price
1) Price range
① Determine the consumer price recognized by the public;
② Determine the profit space of the product and ensure the profit 30% Space;
③ Determine the price space of the product, and there is a price advantage favorable to peers.
2) Product pricing
① The product cost+product profit space will be more advantageous with the same price
② The profit of one piece is 25%, and our baby's profit margin is 30%
3) Product attributes: similar attributes of products and peers, materials, fabrics, styles, personalization, etc
There are many ways to get free traffic, which can be obtained through Click, search and rank We will solve the problem in three ways. Today, we will share with all the shopkeepers by clicking this part. We will continue to share it later.
Finally, I wish you all a prosperous business and a prosperous store in 2020! Wang! Wang!
