The first thing we need to know is who we want to sell our products to, who our target audience is, men or women, how old they are, how much they pay, which cities they are popular in, etc. The first thing we need to do in Taobao is to solve this problem. For example, switch socket, as shown in the figure below:
If we now determine that the target group is mainly male customers who are 26-30 years old and pay more than 205 yuan, then we will start all the layout with this group.
When we have determined the target group, the next step is the product layout of the store. The product layout of the whole store is carried out around this target group. Then we need to have requirements for our products. How to choose this product? Our store layout products need to have similar attributes, and the price is on the same price belt. After this operation, it is also to cater to our store target population, and to quickly obtain the mobile home page traffic. So we made a detailed positioning from the product and price.
After operating according to this method, our store population is very accurate. When our store population is accurate, we need to find a good word to combine titles. What kind of words are good words? Generally, we use the market quotations of business consultants. We still use this switch socket as an example to find words
We can see that the number of online products of this word is only 20, but its search popularity is 802. The most popular and competitive word with the same keywords as ours is our target word. After finding such a word, we can combine titles by referring to the order of the drop-down box. Why do we need to use the drop-down box? Because the keywords here are the recommended words given by Taobao according to the recent search and browsing clicks of buyers. They are keywords that buyers can click directly and have a large traffic portal for convenient search. Let me give you a simple example:
We still take the switch socket as an example, as shown in the figure:
We can see that the drop-down box is a traffic portal with 10 recommended words, so when buyers search for products, our drop-down box will be recommended, and buyers will click the drop-down box in order to quickly find the products they want. At this time, we want to get the traffic portal, Then we need to keep our title consistent with the order of the drop-down box.
Then through this method, after combining the titles, our titles can be completed. Through such a step, we have a great opportunity to be shown in front of buyers. Next, we need to have a main map containing the core words and selling points. After buyers can quickly search your products, they can see at a glance that your products are the type they need, Then quickly click your main map to enter the store. For example, if a buyer wants to buy a fitness suit, the keyword of the search is "fitness suit quick drying and sweat absorption". Assuming that the data of this word is also rarely available to help us quickly expose, in this case, we must have such selling points as sweat absorption and quick drying on our main map. If the demand of the buyer is met, the click rate will be high and more visitors will be obtained.
So when our title, main map and positioning are accurate, our traffic can rise rapidly. Let me show you a case of my students, as shown in the figure:
From this graph, we can see that it is very easy for Taobao to give you traffic or make money through Taobao according to a set of correct operation methods. It takes 1-2 months to lay a good foundation, and the later period is still very fast. So I hope today's sharing will be helpful to everyone.
