Taobao agent operation: high power and heavy title, which makes your traffic rise rapidly

If a product wants to become a blockbuster, its foundation must be good., Style, main picture, baby title and baby detail page are all indispensable foundations. As we all know, in customer manual search, the main map is to attract customers into the store. However, it is not enough to rely on only one main map if there is traffic entering the store. It is easy for experienced small and medium-sized sellers to find that when a new product is launched, even if the design of the main map is not perfect, or even ugly, as long as it does not violate the rules, there will be more or less a certain amount of traffic support. The secret lies in the title of the baby.
The title is one of the required items for listing. First of all, let's understand the role of the baby title. The baby title is used to introduce the selling point information, attributes, functions and other information of the baby. It is equivalent to giving a name to our store's baby. The words in the title are usually called keywords. Buyers can find the products they need through keyword search, and the search engine can push the matching babies to buyers through product titles. For example, when we search for dresses when shopping, babies with this keyword will be displayed. The red font below the baby title is the keywords we search for. Babies with related keywords will be automatically captured on the home page for display. Of course, the ranking of keywords also has a certain order. According to the weight of keywords, our baby ranking will also have some differences. A good baby title can make our babies rank high. The keywords with high weight are the key factors driving the baby title, so if you want to create a popular baby, you need to find out the secret of the baby title and create a high-quality baby title.

1、 Number of title words

As the buyer knows, when we upload the words of the title edited by New Baby, we can also find that the title of New Baby is limited to 30 words and 60 characters. In this range, we can write according to the characteristics of the baby.

2、 Whether the title is filled with 30 words
There is no doubt about that. The title must be filled with 30 words. Because for the baby title, each keyword is equivalent to a part of the traffic introducer. For example, when shopping in a physical store, we will have a shopping guide. Each keyword in the title is equivalent to a shopping guide in the store. Generally speaking, 30 words of the title is the seller's right. When the title of the baby is full of 30 words, we can make full use of our traffic portal, which is equivalent to that we have recruited enough shopping guides. When our shopping guides are less than other babies. Our opportunities for exhibition will also decrease. Therefore, in line with the relevance and authenticity of the baby's attributes, the title should be written as full as possible with 30 words. Of course, some special cases cannot be excluded. That is, when there is too little correlation between the baby and the title keywords, the extra baby title content will become worthless due to the low correlation with the baby. In this case, we need not fill the baby title.

3、 Relevance

This is to say that the baby title mentioned above is meaningless without relevance. The keywords of the baby title should have a clear and even accurate description of the product. For example, for the baby in Figure 2, the title description should be around sneakers. We can see the brand name displayed in the title. The shoes are used for running shoes, spring shoes, casual shoes, black sports women, etc., which are all descriptions closely related to babies.

Unrelated keywords will affect the baby's presentation. This is the key factor to ensure the accuracy of the flow and thus the conversion rate. Don't use irrelevant keywords. For example, we can't use other people's brand words and put aside violations. Such keywords will only lower our conversion rate, which will affect the search engine's judgment of babies, because it will affect our comprehensive store data. Today, I would like to share with you ten thousand tips on weekly flow of a new product. At the end of the article, there is a way to obtain it, and you can focus on what you need. For example, we sell A appliances, but because our brand is too small and has no popularity, we added the brand words of a big brand B into the title. At this time, even if we increased the traffic to the store. However, our products seen by customers are obviously inconsistent with those of brand B. Will jump to other stores directly. This will make the baby quickly increase the jump rate and greatly affect the conversion rate of the product. In addition, by writing baby titles like this, careful customers will see the difference between our products and brand products at a glance, which will damage the integrity of our products at the first time. Label a fake product. This is also bad for the operation of our store.

Even if the customer didn't notice, bought our products, and saw that the products were completely different from those of a major brand after receiving the goods, we would suffer more losses if we carried out customer rights protection. Also, try not to use weak related words, which are keywords that can appear but cannot appear. Such words have no obvious boosting effect on baby traffic. You can delete these words to give the opportunity to better words.

4、 Compliance and legality
This is a mistake that many new sellers often make. Many restricted words cannot be written in the title. In the Taobao rules, especially the restrictive words mentioned in the Consumer Protection Law, they can never be added to the title or even the details page. At present, the platform has severely punished the unusable words explicitly mentioned in the Consumer Law. Baby will be taken off the shelf directly and the corresponding credit score will be deducted. Limit words refer to maximized words. For example, the best, the first, the best, the highest sales and other words.
When editing the title of baby, you can search the restricted content of limit words. You can find out whether there are various restrictive words in our baby title. Because the use of limit words will directly cause the store to be punished for violations. Therefore, when editing the baby title, we should also pay attention to the relevant national laws and regulations and should not write them at will.

5、 How to optimize the baby after it goes on sale
Many friends will ask when our title optimization can be modified, and when is the best optimization time. The answer is: the best title optimization should be done before the baby goes on sale. When the new product was launched, our title was already an optimized and complete title. This is also a mistake that many sellers have. It is wrong to think that you can write a title on the shelf at will and then modify it when you have time to optimize the title.

Because of the newly launched products, Taobao will give some traffic support. At this time, the optimized title keywords will accumulate traffic weight. It's like a newborn should choose a name in advance. Each of our keywords is slowly cultivated from the business. If you modify it after reaching a certain sales volume, it will destroy the original keyword weight, but will have a negative effect.