Taobao Agency Operation: Analysis of the Principle of Ordering by Hand

Before I share it with you, I want to make it clear to you that before we operate a method, we should straighten out the principle of this principle, and then we will know what we do and what we should achieve when we operate again. This is very necessary.
In fact, we all know our ranking principles when we do Taobao. In addition to simple sales ranking and comprehensive ranking, we also add video ranking. First, let's talk about comprehensive sorting.

First, let's ignore the position of the first through car. The sales volume of the second car is 91, the sales volume of the third car is 136, the sales volume of the fourth car is 5, and the sales volume of the fifth car is 785 In the comprehensive ranking, the sales volume is not the king. It considers a lot of comprehensive factors. Whether your baby can have a good ranking also requires our weight.
We can analyze the characteristics of the top ranked babies:

1. Basic sales volume
The basic sales volume is OK, and we also need to ensure that we are above the average level. Although it has nothing to do with the sales volume, the sales volume cannot be missed. Otherwise, this indicator is also not up to standard. Generally, we can operate our store's main promotion on the home page.

2. The picture has style
The main thing is that these pictures are clean and clear. There is no big piece of fresh cow hide. It must be aesthetic to observe the layout of other people's main pictures. Whether from the background or other aspects, the click rate of this picture must be good. It must be taken out after mapping.

3. High popularity
It refers to the number of collections and purchases. If you like it or are interested in it, you will have a collection and purchase behavior. Then Taobao system will think it is a popular product and give it a better ranking to some extent. When you look at your own collection and purchases, you can see the collection and purchase of your single product in the business advisor and product analysis, If there are few collections and purchases, we can do some promotional activities, such as discounts on collections and purchases, or what products to give away. We must make this numerical indicator.

4. Excellent shop DSR
Make sure that your DSR is red with a score of no less than 4.7 points. If your DSR starts to turn green, quickly give good reviews and contact your buyer for five-star reviews.

5. The store has no after-sales disputes

Try not to have disputes with the buyer, and try to mediate by yourself if you can.

6. Refund rate
There are also requirements for the control of the refund rate of the store. When the refund rate of the store is too high, it will also have an impact on the store. You can think from another perspective. Does a high refund rate of a store mean that the quality of our treasures is not good?

7. The store did not punish violations
We all know that there should be no illegal behaviors such as false transactions. We don't know whether we have been paying attention to some big stores recently, which have led to very serious penalties due to illegal operations. We small and medium-sized sellers should more comply, maintain the order of Taobao market, and do things within the control of principles and principles.


8. UV visitor value
This is the visitor value. One visitor came in our store and two products were sold. This UV value is very valuable. 100 visitors came in and there was no deal. This is no value. This aspect will also be included in our assessment dimension.

1、 Sales ranking
Sales ranking is a sales oriented ranking method. If you have more sales, your ranking will be higher. There are many ways to simply demand sales. It's OK to start with Taoke directly, but not all of these quantities are included in the search weight, which does not mean much to our search weight, But with so many sales of our baby, we won't worry about the problem on the home page. What's more, in addition to some people with low customer orders, there are fewer and fewer people who buy products with low customer orders according to the order of sales.

2、 Video sorting
The new entrance is mainly to comply with the development trend of content marketing. Those who have videos can definitely find us from this entrance. Those who do not have a master image video must follow. The new entrance is enough to illustrate the importance of this entrance. Don't ignore it. If our own products do not have a master image video, we don't know how to do it, Here are also some ways to teach you, so you may as well try:
1. Paid services. Directly outsource to other service providers to make high-quality master image videos,
2. Do it yourself. It doesn't need very high skill to shoot videos by yourself. It can be displayed in place. You can use your mobile phone to operate. Many stores also use mobile phones to shoot videos. The color difference error is very small, but this method is important for later editing, and the difficulty is also in later editing. Businesses with a certain foundation can adopt this method,
3. Picture composition. Make a group of slides, combine them with editing software, add background music, etc. to form a main picture video for display.

3、 Keywords
The ranking of Taobao shows that the most important thing is the weight of keywords.
Different buyers, different keywords, and different buying behaviors have different influences on our weight. For example, our baby is "Strawberry Dress". If our buyers search for "Dress" or "Strawberry Dress", they can find our baby, but by searching for "Dress" Visitors who come in with this word will find that the conversion rate will be very low. We can't afford this word, because the word "dress" is too big, the corresponding competition will be very big, the conversion rate and other data will not be very good, so we still have no weight of keywords, which indicates that our keyword selection is very important, To analyze the advantages and disadvantages of the keyword, that is, whether the word has advantages for our product, such as the "Strawberry Dress" and "Dress" just now, we can focus on the keyword weight of "Strawberry Dress", which has the greatest advantage for my product. Babies do not have weight. What has weight is the keywords in our babies. If the weight of the keywords increases, the ranking of the whole baby will increase accordingly. The search ranking of babies also has different keyword weights to sort.

In the final analysis, the ranking of online search is actually just the weight of keywords. In terms of keyword selection, we should choose keywords that are highly relevant, highly matched, and competitive with our babies, so as to drive the improvement of some columns of data, such as collection and purchase data, sales, and so on.