Taobao agency operation means that Taobao shop keepers (market stores and mall stores) hand over the sales, customer service, decoration, optimization, through train, marketing planning and other work links of the shop to Taobao online shop agency operation company for management, and the professional staff of the agency operation company operate the shop. Under the premise of not violating Taobao rules, take promotion and marketing measures suitable for the shop and products, Effectively improve store traffic, conversion rate, platform comprehensive competitiveness, etc.
1. Settle in the mall
2. Personalized design of stores
3. Professional customer service
4. Mall promotion
5. Customer management
6. Professional product photography
7. Mall initialization
8. Marketing planning
9. Store management
10. Distribution management
Service content
one Construction of online sales platform
Market research/operation planning: determine the brand positioning of online sales based on the brand and online consumers, and develop a three-stage plan.
Project team formation: Netcamp establishes a complete project team for each customer and assists the enterprise to cultivate its own team.
Platform entry: provide one-stop service for entering high flow e-commerce platforms such as Taobao.
Shop design and decoration: determine the design style according to the brand positioning, and provide professional web design.
Product launching: upload the product information to the online marketing platform according to a certain template.
Standardization of online store management: establish online store regulations to standardize operation and management.
two Brand marketing and promotion
Soft text implantation: blog, forum, SNS soft advertisement implantation.
Brand theme activity planning: regularly launch theme activities and regularly participate in Taobao's fixed marketing activities.
Application of marketing tools: Taobao 123show, Taobao customers, videos and other promotional tools.
Circle marketing: establishment of shop SNS community, such as independent site for interaction between shops and consumers (Taojiang Lake), construction and maintenance of product gangs.
SEM, SEO optimization: improve the click rate and conversion rate of stores; Regular promotion outside the store.
Advertising: advertising plan and effect tracking feedback to maximize resource benefits, and help enterprises promote and use marketing tools such as Taobao Express.
Customer management: customer relationship management team and return visit mechanism.
Channel control: maintain network brand image, rectify network infringement and piracy.
three , product shooting and art services
Shooting orientation: professional visual marketing team provides suggestions and confirms style needs with customers.
Shooting planning: shooting method selection, model selection, makeup and matching, scene selection, creative ideas.
Formal shooting: professional models can take interior and exterior shooting, tile shooting and other forms, and use a high configuration studio.
Post image processing: color, proportion and structure adjustment; Add design elements to the page.
four , Mall online store operation service
Data analysis: statistical analysis of online sales data of industries, brands and stores.
Sales support: sales team formation, accurate sales and improvement feedback based on data support.
Software support: the online store data is connected with the company's order and inventory system to achieve synchronous management.
Distribution platform construction: recruiting and contacting distributors, and spreading distribution channels.
Logistics support: provide logistics interfaces and provide training for customer logistics departments.
Store management software: conduct daily store operation and monitoring.
