In the process of running a store, Taobao shopkeepers use the most extensive activity mode of promotion, which is also a favorite of buyers. Promotion activities can not only attract new customers, but also increase the viscosity of old customers. But in reality, many sellers often think that promotion is price reduction. In fact, promotion is not only price reduction. Here are 7 promotion modes for your reference.
1、 Set pricing format
It mainly includes unified price, special price, critical price and ladder price.
Unified price: generally used for seasonal clearance, the price is XX yuan for the whole market.
Special price: It's easy to understand, such as "special price 88 yuan", "special price 50% off", etc.
Critical price: For example, if the price of the product is 100 yuan, it can be priced at 99 yuan, which generally gives customers a first illusion of less than 100 yuan.
Ladder pricing: for example, the usual price is 70% off on the first day, 80% off on the second day, and 10% off on the third day. The purpose of ladder pricing is to give customers a sense of urgency. The earlier you buy, the more appropriate it is.
2、 Full decrease/full gift
For example: reduce when full, give away when full.
3、 Specific date format
Special festival promotions, member day promotions, and special cycle promotions (such as new sales on every Tuesday).
4、 Special event
Sometimes we can take advantage of hot events to promote sales (for example, with the help of current events and entertainment hot spots) or make our own excuses for promotion (for example, the first anniversary of store opening, Thanksgiving promotion).
5、 Raffle
The general forms of lottery promotion include: big turntable, red envelope dismantling, scraping fun, etc., and some stores play slot machines and other relatively new games. In this regard, everyone depends on their own situation, as long as they can achieve their goals and play together! But there is one thing that the effect of the page must let the buyer clearly see what kind of benefits the buyer can get in every link. After setting up, I checked myself as a buyer. I looked at the mess. There were several buyers who could buy it, right!
Interactive promotion can be a gift for collection and purchase, and coupon promotion is to control the cost and profit.
6、 Limited type
Limit specific products, and limit specific buyers to enjoy promotions (for example, enter old customers or new customers to enjoy discounts, and designate men or women to enjoy discounts, etc.).
Limited quantity promotion and limited time (for example, "A yuan today and B yuan tomorrow").
7、 Free Commodities
Gifts may be small and exquisite gifts that buyers can use daily (the price is not high, and the cost is affordable, but it must be of good quality or it is not meaningful). Free goods, such as: buy A for free B, buy A plus N yuan for free A or B.
