Tmall Global Announces to Incubate 100 Global SMEs to Go Public
Agency operation of Tmall Global
"Either being followed by global brands or being favored by capital, niche brands usher in the spring of the Chinese market in Tmall Global. From 2018, we will continue to incubate 100 global listed companies". On the eve of the Global Brand Import Summit on March 21, Tmall Global announced a plan to continue to help global SMEs.
The cooperation with Tmall New Retail is not just a game that giants can participate in.Not only global big brands have tasted the benefits of Tmall's new retail, but also global small and medium-sized brands have found their spring in the Chinese market through Tmall Global.
In the past 2019, MartiDerm, Isdin and other Spanish cosmetics brands successfully incubated the imported category of "Anping" through Tmall Global, triggering L'Oreal, Estee Lauder, Lancome and other multinational top 500 beauty brands to follow suit and launch "Anping" series in succession.The American small fashion shoe retailer Stadium Goods successfully connected the young people in China and the United States through Tmall Global, and in February this year, it was invested by the French luxury group LVMH.MTG, a Japanese beauty instrument group, has entered the Chinese market for the first time through Tmall Global and is planning to go public in the United States.Unilever has constantly introduced its invested beauty brand hourglass into the Chinese market through Tmall Global, hoping to win back the young consumer market and turn itself into a giant in the Chinese market.Australian niche brand Aesop also entered China through Tmall Global. The commonness of these niche brands is that, through Tmall Global's overweight of the Chinese market, and through digital marketing and word of mouth communication, they have established a strong popularity among Chinese young people in a short time, and quickly occupied this emerging market segment at a cost far lower than that of traditional channels such as offline counters. Taking the Spanish cosmetics brand of "Ampoule" successfully built on Tmall Global as an example, ISDN CEO Juan Naya once disclosed to visiting Chinese media at the Spanish headquarters that in 2016, the company's global turnover reached 180 million euros, 40% of which came from international business.In 2019, the sales of ISDIN in Tmall Global accounted for 85% of its total market share in China. According to the Chinese market plan in the next three to five years, 80% of the market share of ISDIN will still be in Tmall Global. "We need China. Although we are far away from Spain, I have a Chinese dream. As Alibaba said, people should always have dreams. What if they come true?" Juan Naya once pointed to a map of China and told the Chinese media. While traditional sports goods retailers in the United States are facing declining business, some even go bankrupt, a small fashion shoe retailer named Stadium Goods, located in Soho District, New York, USA, received financing from investment institutions under LVMH, a French luxury group, in February this year. According to John McPheters, the co-founder, the sales of Stadium Goods in 2019 exceeded 100 million dollars, of which 90% was e-commerce revenue, and it entered the Chinese market through Tmall Global early, just because of its good performance in e-commerce and digital operations for young people, and won multiple rounds of capital financing, including LVMH.Founded in October 2015, Stadium Goods sells about 10000 kinds of fashionable sports shoes that are popular with young people in China and the United States. In addition, in September 2019, MTG, a Japanese company that successfully entered the Chinese market through Tmall Global, announced in the United States that the two sides would continue to strengthen strategic cooperation.Refa, its beauty instrument brand, entered Tmall's platform in September 2016, and has contributed more than half of the global sales in the Chinese market so far.In order to develop a beauty instrument more suitable for Chinese women, MTG will also set up an "Asian Beauty Instrument New Product Laboratory" with Tmall Global. Using Alibaba's big data, the two sides will jointly develop customized new products and release them on Tmall Global.It is precisely because of the performance of the Chinese market that MTG has accelerated its global market expansion and is ready to launch its listing in the United States. Ao Wen, general manager of Tmall Global, said that as a domestic cross-border import e-commerce platform, it has also become a successful incubator for global brands, especially small and medium-sized brands, in the Chinese market.Targeting at Chinese young people, global niche brands continue to innovate and become popular in Tmall Global, and are favored by global brands or capital. In the future, Tmall Global will focus on exploring and incubating more import market segments, continue to incubate 100 global listed companies, and help more global SMEs find spring in the Chinese market.
