Taobao agent operation: quickly boost the search traffic of Taobao

Many sellers have encountered the situation that the flow of online shopping is low and accounts for a small proportion of the whole store flow. In particular, the newly opened stores want to boost the flow of online shopping search faster to improve the conversion rate and bring sales to the stores. The current paid traffic is becoming more and more expensive, and the number of people using mobile phones is only increasing, so it is an essential link for businesses to seize the mobile search traffic. How can we catch it?
1. Baby Title:
As we all know, the title is composed of keywords, and each keyword is a traffic portal. Buyers can enter this treasure by searching for keywords, and then make a deal, so as to increase the weight of the single item, and thus obtain more natural traffic. This is a virtuous circle.

(1) The baby title of the industry's top stores cannot be directly copied. Because compared with the top stores in the industry, Taobao's own stores have low weight and competitiveness. Taobao will allocate more traffic to stores and babies with excellent data. Small and medium-sized sellers, especially new products, should try to differentiate keywords to enhance the competitiveness of keywords and products,.
(2) Different keywords attract different search groups and bring different traffic to babies. If the keywords are repeated, the traffic will not become more. Therefore, avoid keyword stacking and ensure the richness and accuracy of keywords.
(3) To judge whether a keyword can be used to combine titles, it cannot be based on personal subjective judgment. It needs to refer to the industry data of keywords: search popularity, proportion of searchers, search popularity, click rate, number of online products, conversion rate, etc.
(4) Baby title words are limited, do not add useless words. For example, such words as package mail, discount, promotion and 2019 latest are meaningless and will not have the effect of drainage. Of course, we all need to write 30 characters.
(5) For new products, the title should use accurate long tail words, words with low competition index, and words with high popularity but less commodity competition, so that it is easier to get traffic.

2. Category, baby properties and basic settings:
Baby attributes refer to product features and attributes, which must be specified in detail. Basic settings include freight template settings, seller service commitments, payment methods, etc. If there are errors in the category and baby properties and basic settings. Will affect the chance of finding the baby. For example, when searching for "coat package mail", many seller keywords do not include package mail, but will still be searched. This is the role of the freight template in basic settings.

3. Create crowd tags and improve conversion rate to drive natural search


(1) Precision crowd building
Baby, if you want to get a precise crowd, you must make clear the precise crowd label of the store and the needs of the precise crowd. The crowd tag can be used to analyze the crowd of your own store in the business advisor traffic visitor analysis.
Select data of more than 7 days to ensure the accuracy of data. Check the search popularity and transaction index at the same time to find out the words with high search and low competition.
(2) Add people
With the selected keywords, we started to build a through train promotion plan. Set the daily limit of direct train, and small and medium-sized sellers can set 300 yuan. The launch platform is the mobile terminal, and the PC and Taobao station are closed. The launch time is all day. You can also select a specific time to launch according to your category. The computer bid is 0.05 yuan, and the mobile terminal bid is 16-20 pieces or 20% - 30% higher than the industry average price.
A week or so after the launch, natural search has started to drive. Because these keywords are popular, less competitive, and have increased exposure through the through train, users will increase the weight of natural search by searching for keywords. We can add the people assigned by Taobao. These people are recommended based on the baby characteristics of different industries and the search crowd characteristics. Set a reasonable premium for these people, which can be 10% to 30% in the early stage and adjusted in real time according to the data response in the later stage.
At the same time, combined with the analysis of the precise crowd in the business staff mentioned earlier, the store can freely combine the precise crowd to launch.
Increase the premium for these groups, because these precise groups, targeted launch, high click rate, high conversion rate, the weight of natural search will continue to increase, and long-term launch of Taobao will give more matching groups. Because when buyers search for keywords, Taobao will think your baby is more suitable and will allocate corresponding traffic.
We all know that sales amount=presentation amount * click rate * conversion rate * customer unit price. Therefore, to increase the search traffic, we must seize the following data:


1. Click rate
The increase of click rate will bring more visitors with the same amount of presentation. But one of the standard industry averages of Taobao's traffic distribution, if all sellers optimize the click through rate to improve the industry click through rate, those higher than the industry average click through rate will get more traffic, while those lower than the industry average will reduce the traffic distribution. This explains an important reason why I didn't make any adjustments to the store and the baby, but the traffic has dropped sharply.
The best way to optimize the click rate is the through train, because the through train can track the click rate data in time for timely adjustment. Mapping is most convenient for through trains.

2. Display volume
With the high click rate of the main image, we should strive for more exposure, that is, the amount of cash. The most effective ways to improve the display of a product are: official activities, through trains, Taobao talent, soaring keywords.
Each keyword has its own display volume. If the display volume is stable, the number of visitors will not change. However, if the display volume decreases, the number of visitors will decrease. Only when the display volume increases can the product bring more visitors. We should pay attention to the keywords in the title and the key words in the industry in a timely manner, seize the opportunity to add the rising keywords to the title, so as to drive the increase of the overall traffic.
We all know that there are thousands of people on Taobao. As long as the buyer has bought or browsed my baby, when the buyer searches for keywords again, my baby will be displayed at a higher position than the buyer who has not browsed my baby, so that my baby will get more display, thus driving the growth of natural visitors. Now you understand why so many people have to go shopping and get together to make a profit even if they lose money.

Direct train shows growth: either increase the daily limit or reduce the average click cost without changing the daily limit. You can go to the official Taobao platform to find the corresponding talent according to the category, and then release the task to him. Similar to that of Taobao customers, it is settled by commission. Attention must be paid to the accuracy of the talent. Only the talent matching the store and the baby can bring the show.

3. Constantly improve conversion rate
After all, we have traffic and visitors for the purpose of conversion to bring sales. If the conversion rate is low, we cannot retain these traffic.
First of all, from the perspective of word selection, we must choose the one that is suitable for our baby, and the launch of the through train should be accurate. We can adjust the crowd through premium, and the launch channel should also be suitable for us.
Baby video, detail page, main picture, in store supporting activities, evaluation and print, buyer show... all these should be optimized. The evaluation of blueprints and buyer shows is the most concerned part of customers, so the middle and bad comments should be handled in a timely manner.

All sellers who are working on Taobao have been working hard for traffic. Free traffic is the most popular. In addition to search, all sections on the homepage of Taobao are the entrance of large traffic, such as Taojin, guess what you like, good products, good stores every day, etc. These are the directions we should strive for. The battle for traffic has never stopped. We should continue to work hard!