How much do you know about Taobao Baby's title optimization skills? Novice sellers have a headache in choosing words. They don't know how to choose them, and some even copy others' titles directly. Tell you what are Taobao Baby's title optimization techniques? As well as eight word selection techniques.
Then I will give you a list of reliable word selection methods. We should be clear about the principles of our word selection. There are so many treasures on Taobao. To achieve the best title, we must meet the following principles: high presentation, high click, high relevance, high conversion, fit their own product attributes, and low competition. Only words with high expression and high click rate can lead to high traffic, high relevance, words that fit the product attributes, accurate traffic, accurate high traffic directly lead to high conversion, meet the requirements of baby sales and conversion rate, directly improve natural traffic, while words with low competitiveness can reduce the cost of promotion, and let your baby quickly get stuck on the home page, This is true for both through train and natural operation. (For natural operation, please refer to my previous article on 100000 black search.) How to meet the above indicators? I summarized the following methods:
1. Taobao Baby's title optimization skills - copy the peer title:
If we are really lazy or don't have time, we can copy the titles of the top selling brands of our peers according to their own properties. The benefits of copying are obvious, time-saving and labor-saving. We may also find you in looking for similar brands. The titles of the top selling brands of our peers must have been optimized in detail, and you can directly learn from them. However, attention should be paid to plagiarism, which must be consistent with their own product attributes. For example, if others sell women's shoes with high top, it is not appropriate to copy your low top shoes. In addition, we must choose what words to copy. Store C should not copy Tmall's words because of different weight bases. In addition, we can also use store detectives to look at words. For example, the category of down jacket women, we rank them according to sales. If we want to redo the wireless terminal, we should integrate the number of words displayed on the wireless terminal. We can use 300 words as the base number, Then the base number is not fixed. It is based on the category and peer competition. The words in the following figure are not suitable for PC terminals, because the presentation words are too small.
2. Tips for optimizing Taobao Baby's title - selecting words from Taobao drop-down box and through train drop-down box
The Taobao drop-down box and the through car drop-down box are the most searched words, so they are displayed as recommendations. At the same time, they can also be used as a channel for us to select words. We use core words to search. There are words from the first level to the fifth or sixth level. The longer the words are, the more accurate the words are. The through car drop-down box is synchronized with Taobao data, It should be noted that the word selection of the through train is the same as that of Taobao on the mobile phone, but different from that of the drop-down box on the PC, so you can make a targeted comprehensive selection.
3. Taobao Baby Title Optimization Skills - Check Ranking Websites on Other Sites
The ranking website is also a word selection website, which has many functions, such as the 20w word list, the other party's competition word analysis, display word analysis, the other party's through car word selection, etc. However, all the tools and plug-ins on the other side are commercial in nature, which are not as accurate as the official Taobao data, and can only be used as a reference. There are many websites of the same type, which can be used as a reference.
4. Taobao Baby Title Optimization Skills - Taobao Ranking List
Taobao leaderboard is the official website for selecting words. You can see the ascending list of your own category search, popular search rankings, and various leaderboards and brand words. This data is relatively accurate and can be used as a reference tool for everyone.
5. Taobao Baby title optimization skills - through car word
It has also been said that the principle of word selection is high presentation, high click, high relevance, high transformation, fit for own product attributes, and low competition. Because the through train is a payment tool, it is relatively the most accurate place to read words. There is also a paid version of the business staff. The paid version is better than the free version. As we said, the drop-down box word selection function of the through train can also be fully used in the baby word deduction to meet the principle of word selection.
Specifically, the operation of adding keywords and screening keywords is to adjust the relevance, click rate, click conversion rate, competition index and presentation index. It can be seen that the number of words after screening has changed from 197 to 43. These words meet our requirements, also known as good words. These words can be used as titles. The potential words, hot search words, soaring words and mobile phone logo of the through train should be used well, so I will not repeat them here.
In addition, the through train has a function to promote vocabulary download and data pivot, in which you can see the relevant presentation index, click rate and other elements. This is also a channel for selecting words. At the same time, through the perspective, you can see the click through rate, click conversion rate and other elements of the through train. The through train's general click through rate and conversion rate are lower than natural search, but they also have certain reference value. If your single word click through rate conversion rate is lower than the average of peers, you will have no fun, Of course, this does not belong to the category of word selection.
6. Taobao Baby title optimization skills - plug-in - shop detective, e-commerce
Among all Taobao plug-ins, store detectives and e-commerce stories should be the most widely used, so we can also look at the words selected through the store detectives' e-commerce stories, such as the words used by the store detectives to show their similar products.
There are several points for selecting words in the e-commerce journal. Click on Babe to see the keyword analysis of the title, search the word selection scheme and the recent through train word selection. Of course, as I said at the beginning, all the out station tools are inaccurate and can only be used as a reference, but also can be used as a reference element for the through train word selection.
In fact, among plug-in magic mirror and store detective, the most accurate index should be the number of online users. If you don't believe it, you can refresh your browser a few more times, and you will see the increase in the number of online users. It is relatively easy to capture the browser refresh.
7. Taobao Baby Title Optimization Tips - Baby Edit Page
Baby's editing page is also a way to choose words, because what is your baby's attribute is actually the precise demand of the people who buy your product. For example, the brand, closure, pattern, style, material, etc. of this bag can be used as title words, or even as the title of the through train, so the through train will be very relevant, And the conversion rate of natural related words will also be high.
8. Taobao Baby's title optimization skills - business counselors choose words independently
Business counselors are the tools we usually use for data analysis and product analysis. They also have advantages in selecting words. Among the word selection assistants of business counselors, there are industry related words to search, and you can select by deleting the index.
