Taobao's agent operation: How to modify the title of popular baby

Many businesses have such an experience that when their goods are sold for a period of time, the traffic is also brought in, and the sales volume is also increased every day. But suddenly, it seems that they have encountered a traffic bottleneck, and the traffic is not going up. And they also know that the reason why the traffic is not going up is not that the traffic really reaches the peak, but that they are not optimized properly, Even he knew that there were some problems with his precious title, but when he wanted to modify and optimize the title, he worried that the original effect would be affected after the modification, which would lead to the loss of the original traffic.
In response to this situation, many people have asked me such questions as whether the title can be modified by hot sellers, how often can it be modified, whether there are any requirements for the number of words to be modified each time, and when. Today we will share an article on these issues.

1. Can the title of hot selling baby be modified
In principle, after the baby title is written, try not to modify it if you can, because when you modify it once, it will have some impact, because part of your previous weight is accumulated in the past keywords, and you may add new keywords whose weight is not so high, This will cause your traffic to decline for a short period of time. If you don't modify it well, it may lead to a long decline, or even death. Therefore, it is certainly risky to modify the baby title. However, the premise is that your baby title is already better, that is, you have not found too big a problem, or that is, If you are not sure that the revised title will be better than the previous one, then you can try not to modify it, We clearly know that taking medicine has side effects, but when you are really sick, you still need to take medicine. Don't believe the rumor that the title can't be changed at all, or that the title should be changed once a week. These are unfounded. Whether to change or not, it should be determined according to your actual situation, as long as you can change it better than before, You can change it no matter how. The real problem is not whether you can change it, but whether it is better after you change it.

2. What are the requirements for modifying the number of words in the title
Some people say that it is better not to change keywords more than three words each time, while others say not to change keywords more than seven words. In fact, this is also a rumor. Similarly, in principle, the smaller the range, the better. I just told you that you should go to the kind of keywords that have accumulated in the past. If you change all the precious keywords, The weight of these keywords accumulated in the past is gone. Many of your new keywords need to be recalculated. The more you modify, the greater the risk. However, if you have determined that some keywords are invalid, you can ignore the range. If all your titles are invalid, you can replace them all.

3. How often is it appropriate to modify the baby title
Don't listen to the external requirements of modifying once a week, especially the rumor that modifying once a week is beneficial for the system to capture you, and don't listen to the rumor that you should never modify for half a month or never. These are unfounded. How often to modify is entirely determined by your needs, The first is whether there is room for optimization of your title, and the second is whether you have found some problems in the title. There is no fixed time for this. When you find a problem, when you determine that there will be greater improvement after optimization, you just need to modify it. It doesn't matter how often, but generally, after you modify it, you need to modify it at least seven days later. The reason is that after you modify it, you need to accumulate data in about seven days, Only then can we determine whether your last optimization is effective. Without data, you have no theoretical basis to support you. Many people modify it today and tomorrow, but they always find that the optimized data is not good. The main reason is that it takes some time for new keywords to accumulate data and weights, and they have changed it before the accumulation process, Naturally, this will not work.

4. When is the baby title appropriate to be modified
Many people said that the modification was appropriate half an hour after midnight, while others said that the modification was appropriate half an hour before midnight. Their theoretical basis is that this time is the time when Taobao system is updated, and the impact of the modification is relatively small at this time. In fact, these are nonsense. Taobao system is a server, and even if the server is updated, when the update is completed, He can also quickly re capture the data, whether you have modified it or not, and he can also know that all work has stopped before Taobao's system has been garbage updated.

However, if your traffic is greatly affected by the time of offline, you must wait until the time of offline to modify it. The reason is that there is a risk of changing the title, which will lead to the decline of traffic, especially in the first three days. Therefore, if your traffic is particularly affected by the time of offline, the days before offline are the peak of your traffic, At this time, try not to change it to avoid the risk in case. That is to say, after you get off the shelf, it will be the lowest peak of your traffic. At this time, it will be modified. When you get back to normal in two or three days, you will start to enter the peak of your traffic slowly. This time will be better, but only if you haven't found a particularly serious problem, At least you think it will be better after optimization, and you want to try to test it. But if you have determined that your baby title has serious problems, you should not care about these small details, and you should correct the mistakes first.