Taobao agent operation: some tips for improving conversion rate

Is every store thinking about how to improve the conversion and customer price when new products have traffic, and how can traffic maximize its value. Next, let's look at how to improve the conversion rate and unit price?
Speaking of this, we must understand that there are several reasons that affect the conversion rate: the uncertainty of traffic, the relevance of purchase points, the design of the main map, the activities of the store and the professionalism of customer service.
The above is my personal experience for many years. It can be said that the most important thing is the accuracy of the flow. If the flow is not accurate, there will be no later things. Now think about the usual traffic methods when the store started: free search traffic, direct bus traffic, Taobao customer traffic.

Accurate acquisition of search traffic
This is easier to operate. We just need to pay more attention to the word selection. Of course, there are many ways to choose words here, as well as many channels, such as drop-down box, Taobao ranking, etc. When selecting words, you can compare the data, but more importantly, you need to analyze the search popularity, conversion rate, and click rate to choose the best word selection scheme.
We should also think from this perspective. Even if the data is ready, what should you do when your store's baby is not suitable? When most consumers search, they integrate their own needs into the keywords, that is, the choice of keywords depends on the products that consumers want to see most and are most likely to consume.

With the help of the through train and Taobao customers, the traffic is accurate
It is relatively simple to achieve the accuracy of the through traffic and Taobao customers, which is mainly achieved by precise delivery.

Design of main drawing
The main design diagram is mainly for the wireless terminal, but not for the PC terminal. As for the improvement of conversion rate, the main design diagram bears more responsibilities than the PC terminal.
On the premise that the premise is met, I have several experiences about the design of the main drawing:
1. The second picture shows the core selling points
If you are going to compete for the keyword [waterproof], you should strengthen the waterproof effect of this product in your second picture. For example, if you want to compete for the keyword "pure nature", your second picture should emphasize the naturalness of this product to achieve the desired effect.
2. The third and fourth pictures assist core selling points through details
If your core selling point is "health", your third picture can be shown in a detail. The fourth picture can show the raw materials of some products, and ask authoritative experts to explain that such raw materials are conducive to health.
3. The fifth main picture is a promotional activity, which can be a gift picture or a copy of the activity.
How to design the detail page? How the content should be laid out, the key is how the selling points of the product should be reflected in the details page.
Here is the core: how many selling points should be displayed in the details page.
We have seen a lot of detail pages. When displaying selling points, we are reluctant to give up any of them. We all feel that our precious products are good in style, quality, price, technology, etc., so they are displayed one by one. But you should pay attention to the biggest feature of wireless shopping: fragmentation. In fact, the time for consumers to make decisions is very short. If you show too many selling points, you will feel that there is no special feature after consumption.
You may not know your shop anymore.

So, how should we show it? Focus on showing a core selling point, and then go to other places that you think are good to assist this selling point. For example, if you want to show the core selling point of "waist shrinking", you can say that "this kind of fabric has the best waist shrinking effect", indicating that your fabric has advantages; This kind of detail design has the best waist closing effect, which shows that the design is very beautiful.
In this way, consumers will remember one core thing after reading it:
Your clothes have the best waist shrinking effect. For example, if the waist shrinking is converted into keywords, your conversion rate will be very good.
The customer price also represents your ability to digest the flow to a large extent, which can improve the overall performance. From the perspective of Taobao's operation, we will increase the customer unit price mainly through related sales, and in the process of actual operation, we have several small details:
(1) It is important to associate and recommend what kind of products. Generally, at the front of the details page, we can associate some products that are similar to the products that follow the baby on the page. The styles are similar, but the details are different. This will give consumers more choices and reduce the jump rate. Then, at the back of the details page, you can associate some babies with different styles.
(2) The number of related commodities should not be too large, generally 6-9 items are enough.
(3) When associating, do not simply display associations, such as the following.
This simple display association is generally suitable for clothing category, which can reduce the jump rate, and of course, it can also help to improve the conversion rate. But there can be better ways. For example, you can do collocation association, combination association, etc. This is the most correct way to improve the customer price. Especially when Taobao Live is becoming more and more popular, this kind of matching will become better and better. In fact, it is trying to prove your consumption ability by search engines. If these two items are better than the average of the industry, the store can steadily rise and develop.