Taobao agent operation: what changes your conversion rate?

When communicating, friends often ask if there is a problem with my baby's detail page, but I often don't directly see if there is a problem with the detail page. Instead, I ask him to give me background data and make comprehensive analysis to tell me where the problem is and how to solve it.


Most of the time, the problem of transformation is not just a few pictures on the detail page that you think have problems, but more in-depth problems that you have not paid attention to and are ignored by you.
Now Taobao personalized search, traffic is crowd display rules, so the transformation starts from visitors entering the store. Whether the baby is matched to a precise crowd, and whether the baby has an advantage in the competition with peers.
Under the large search rules, in the similar display results of businesses, the main map of Babies has become one of the main factors that affect whether traffic enters. If you want a good transformation, you need good traffic and enough visitors to enter the store. Only when there is a visitor base can we better analyze and transform the data.
Because the accuracy of the visitors will directly affect the transformation data of the baby, the transformation of natural search is the most direct embodiment of the transformation of the mobile home page. Taobao search is the display result after keyword group matching, and the homepage of Taobao is the result of cross category group matching.

Baby search main map, you need to highlight the core selling points of the product, and combine the main map of the product with the background, copy and main structure of the product. The key is to highlight the background color of products, copy sublimation products, and visual highlight products, so as to obtain good visitors to the store in a second or two of buyers' search and browsing.

If you want to get good clicks, you need to do a good job in the master map of babies. The master map needs to do three things:

① Cost performance - only buy the right ones, so you need to highlight the product features. These features are what buyers care about, baby texture, baby shape, and baby advantages that can be collected through pictures.

② Multiple selling points - to further increase the attention of buyers, we can highlight the brand, spelling, timeliness, time limit, quantity limit, discount and other aspects. Limited time discount of good products can better attract buyers.

③ Visual impact - on the basis of the analysis of the cost performance and selling points of your product, it comprehensively displays the highlights of the product on a map to attract buyers to click.
·The main picture of Baby's home page is mainly the main picture captured by the system when doing manual home page traffic. Before entering the pit, the system recommends a white background picture, but as long as it is a light color background picture, there is no too much copy, there is a chance to enter the pool.

With regard to the optimization of the main search map, we will talk about these contents first today, and continue to share others later. Most of those who like to share support collections. Welcome to communicate about the store.