In a large number of sellers, how our products are found by customers is a problem that sellers must consider. As we all know, Taobao's search engine recommends babies to customers through keyword search, so the product title is crucial. It is the first step to connect buyers and stores, and title optimization has become one of the indispensable operations for sellers. Today I will tell you about the mistakes we often make in title optimization and how to avoid them.
1、 The title weight of the connection of well ranked babies may not be high
Many people, especially novice sellers, simply believe that as long as the baby is ranked well, the title weight is naturally high, so they simply and rudely copy other people's titles. First of all, copying other people's titles is absolutely prohibited,. For example, we open Taobao and search for the keyword dress;, Then we sort them by sales volume, and find the ones in front of the sales volume (many people will look for titles like this, especially some new sellers who just entered Taobao). Then we go to the full title search, and we can see that there are many same titles. So, on the premise that you are a new product, the basic weight of others has been very good. Do you think you will have a chance? And the title is not a weight, but a weight that affects the ranking of keywords.
2、 You can't write titles by feeling
Many people are inexperienced or dislike the trouble of data analysis. They simply write titles based on their personal experience, which is also a common mistake made by many sellers. Because I can't analyze data, or I don't think data analysis is troublesome, I just cobble together a title. This is definitely not possible. Data analysis is necessary for the writing of a title, especially for large categories (categories with many attribute words). (Here is a word to insert, baby's new product period is very important, here is a new product flow fast over 10000 skills, the article has a share at the end, need to focus on the next) This is the first thing to pay attention to whether you have flow, whether the flow is accurate. Because the popular products are different every year, and the keywords searched by customers are also different, it is difficult to go far by experience.
3、 No space is allowed in the title
Many people are arguing about this issue. Some say that it can be added because the space is added to increase readability, while others say that it cannot be added, which wastes words. In fact, the purpose of adding spaces is to force word segmentation. It is to tell Taobao's search engine that there is a whole ahead of me. It is really helpful for weights. However, each title has only 30 words, and each word is particularly important, so we suggest that the maximum number of spaces in a title should not exceed 2. One purpose is to force word segmentation, and the other is to increase readability. Can not add (such as women's clothing and other categories with a lot of attribute words), it is not advisable to add more.
4、 The readability of the title is also important
We also raised this question on the third point. In fact, in this respect, the specific categories should be analyzed in detail. The titles can be divided into two categories:
First, you can see your needs through the main map, such as clothes, shoes, etc. This kind of title is written for search engines. It's just for the sake of search. It doesn't matter if the readability is poor.
Second, you can't see your own needs through the main diagram. For example, for some functional things, customers may read the title before they can click the next step. Such titles need to be readable.
5、 Limit words must not be written!
Limit words are mainly reflected in the superlative level, which mainly involves a violation of the advertising law. This is definitely not allowed to be written. Because this is prohibited by Taobao, if found or reported, the treasure will be deleted by Taobao. Not only in the title, but also in the detail page of the main drawing. The most important thing is that it may attract the so-called professional crackdowns on counterfeit goods, which will cause greater losses.
