Taobao's agent operation: the basics you need to know about Taobao

No more nonsense. Today we will talk about some basic problems.

1. What is Taobao seo?
The traditional Taobao seo is Taobao search engine optimization. It is a new technology to obtain better rankings by optimizing store titles, categories, time to go on and off shelves, etc., so as to obtain Taobao search traffic. In a broad sense, Taobao seo refers to not only Taobao search engine optimization, but also Yitao search optimization, category optimization, Taobao activity optimization, etc. We also call it free traffic development in Taobao, that is, a skill to maximize the free traffic in Taobao, so as to sell babies.

2. What are PV, UV, display volume and dropout rate?
In short, UV refers to each independent visitor, and PV refers to the number of refreshes. For example, if a UV visits three pages, there are three PVs. The reference significance of these two concepts for us is that if the proportion of PV/UV is too low, it means that our online store browsing depth is too shallow. Normally, the proportion of PV/UV should be at least 2 to 3; The amount of presentation refers to the number of times that babies are seen by buyers. If we want to convert, we must have clicks, that is, visits. If we want visits, we must have the amount of presentation, so presentation is the first step; Skip rate refers to the proportion of visits that leave after visiting only one page among all inbound times brought by the keyword. The lower the skip rate, the better

3. What is Baby SKU?
SKU on Taobao refers to the collection of sales attributes of Babies for buyers to click when placing an order, such as "Specification", "Color Classification", "Size", etc

4. What is unsalable baby, how should we deal with it?
Definition: The baby has not sold one piece within 90 days, and the key attributes of the baby have not been modified for 90 consecutive days {including price, title, main map, etc.} Reason: There are too many babies in the shop; The treasure in the shop was not optimized. Self inspection: enter Baby Management and Physical Examination Center in turn; Or check the sales situation of Quantum Focus and the release time of the baby
Processing: babies without market demand can be directly removed from the shelves or deleted; Off season clearance sales are carried out through Taobao's series of activities, such as limited time discount, free delivery when 100 is full, related marketing, off-site promotion, etc.

5. What are the total steps of Taobao SEO screening?
When a buyer searches for a keyword, Taobao search mechanism should screen the treasure, and finally select the treasure that SEO does well to show in front; There are five steps in this screening process: first, relevance screening. Taobao will directly screen out products that do not want to be closed. For example, if a buyer searches for a dress, you will be directly screened if you are a jeans maker; Second, in case of illegal filtering, Taobao will give priority to displaying high weight babies; Fifth, screening on and off the shelves. When Taobao has screened out many high-quality babies, it will sort them according to the time of off shelves for fairness.