Taobao agent operation: how to guide customers to spend again?

No matter what store you open, repeat customers are very important. Because there may be loyal fans who place orders without your knowledge. So people often say that the cost of developing a new customer is far higher than the cost of maintaining an old customer. So how can new customers become repeat customers? At this time, it is necessary to improve the secondary purchase rate of consumers. Many people do not know how to guide consumers to make secondary consumption. The following section will talk about this problem.
1、 Guarantee and service
Guarantee and service are permeated in every link of pre-sales, sales and after-sales. If we can provide buyers with perfect quality services to the maximum extent, such as seven days and more return service, 12 hours of delivery, purchase freight insurance for buyers, optimize buyers' shopping experience, let buyers actively build strong trust in merchants, we can improve the evaluation, reputation and second purchase rate of stores.


2、 Provide a wide range of options
More selectivity helps customers to make second purchases during the consumption cycle, which is especially important for stores with a long purchase cycle. For example, home appliances and digital appliances can increase the possibility of customers' second consumption by enriching categories and putting new products on the shelves regularly, thus increasing the second purchase rate of customers.

3、 Keep the price stable
It helps to build customers' trust in store pricing. Frequent discount promotions and price adjustments will make customers distrust the store's pricing, and even develop into conditional reflection of discounts, resulting in the perception that "discount is a matter of course", and thus the behavior of "no discount, no purchase". Therefore, from the perspective of the secondary purchase rate, the traffic generated by the discount is usually of low quality.

4、 Use member marketing to secure customers
Member marketing includes active marketing and buyer viscosity training. Different methods are needed for different types of members. Its core is to integrate a variety of marketing methods to improve user satisfaction and value, guided by user demand and user value. In the customer life cycle model, different discounts can be given according to the consumption of members, such as ordinary members, VIP members, privileged members, etc.

5、 Attract customers' attention with promotional activities
By setting up store coupons, store red envelopes, free when full, package mail and other preferential activities, we can attract customers' attention and guide them to buy goods in your store again, thus improving the secondary purchase rate.
It is not easy to improve the second purchase rate of customers. We need to develop and maintain customers slowly. The most important thing is to ensure the quality of goods, improve store services, and make customers feel comfortable and secure.

6、 Customer whole process follow-up service
The buyer can take the initiative to inform the buyer of the logistics and the order number when delivering the goods, so that the buyer can know that the package has been delivered in time, remind the buyer to pay attention to the preparation for receiving the goods when sending the goods, so as to avoid the buyer's failure to sign for the package in time due to other things. After the logistics has signed for the package, the buyer will be informed of the use of the tutorial and the precautions, whether the package is damaged, satisfied, etc. at the first time, After the order transaction is successful, we can also encourage buyers to give good reviews through certain compensation strategies. We can choose to cooperate with store coupons to encourage buyers to repurchase, which can not only improve the praise rate, but also improve the transformation of stores. In such a series of situations, it is time-consuming and laborious for customer service personnel to follow up manually. We use the service market Wukong Trading to automate the work 24 hours a day. No manual operation is required, which saves the time of manual operation and does not miss any order.