Taobao agent operation: how to improve the conversion rate of Taobao stores

The conversion rate is the most important data for our sellers. The conversion rate represents the number of transactions of our inbound visitors, and represents how many people have bought our products after entering our store. Do you know the factors that affect the conversion rate? What's more, how to improve the conversion rate? Let's talk about these two issues today.

There are nine core factors affecting the conversion rate:

1. Video; Video is the core tool of transformation. What we can express with pictures must not use words, and what we can express with video must not use pictures. The video time is generally controlled between 25 seconds and 30 seconds. Video should not be cumbersome, and the logo should not be added in the upper left corner of the video, because the system does not like it. Unless you don't want to be grabbed by the homepage. Living in the era of information flooding, people's thinking is more and more limited to laziness. If it was in the 1970s, you would have read the newspaper completely, but not now. This is the reason why Douyin survives.

2. Main drawing; The main map is detailed to reflect the core selling points of the product. The fifth white background map of store c (Tmall store is the second) increases the chance of being captured by the home page.

3. Evaluation of printing; There are 15 aggressive evaluations, and the problems and pain points that buyers care about are arranged in the evaluation, which can refer to the products of the same industry. At the beginning of the evaluation, we need to see which keywords will be captured by the system in peer evaluations. We need to make more such evaluations so that the system can capture these words in advance and make them red tags. It doesn't matter if there are only one or two such bad written comments. Print, 8-10 high-quality print, the difference between buyer show and buyer show should not be too big.
If you don't have high-quality pictures, you'd rather not print them, because poor pictures will backfire. The buyer shows refinement, and the seller center - overseas shopping buyer show - goes in to do it after having good reviews and prints, and more than three refinements will be displayed. Some people may ask where the evaluation content comes from? It is easy to find through peer products. How does the evaluation rank high? The higher the mischievous value of the account, the better the account rating.

4. Ask everyone; The text feedback is more authentic. It is best to control the early stage of the product at the very beginning. The merchant number can also answer. Try to do it for customers who have bought your product.

If there is any defect, ask everyone how to maintain it?
(1) Contact the buyer to delete this answer
(2) Appeal: log in to our seller's main account - my Taobao - I answer - invited me - I want to appeal. Taobao will give the result within three working days after submitting the complaint.
(3) Contact 5 invited buyers to report this comment (this has a certain probability).
(4) Use top planning to suppress adverse evaluation
In order to avoid missing the best modification time of medium and poor reviews, it is recommended to enable short message reminder of medium and poor reviews, and send short message notification immediately after mutual review by both parties, which can effectively improve the efficiency of modification of poor reviews. In addition to modifying the bad comments, as merchants, we can also encourage buyers to give good comments and praise through certain compensation strategies when the order logistics has been signed or the transaction has been successful. We can choose to cooperate with the store coupon to encourage buyers to repurchase, which can not only improve the praise rate, but also improve the transformation of the store.

5. Coupons must be made to make customers feel they have taken advantage of them. If you think about it, when we get coupons, we will want to spend them. If we don't spend them, we will waste them, especially large coupons. The system will give coupons with a fixed display space, and make your own pictures to show conspicuous, eye-catching, large amount, attracting buyers to click to get them.

6. Basic sales volume. For example, will you buy products without sales volume and evaluation? It is estimated that few people will buy it. There are 30 basic sales in major categories and 100 basic sales in minor categories. How to do it?
(1) The store conducts discount activities to attract customers at preferential prices and promote the first order.
(2) Send a circle of friends to guide acquaintances to enter Taobao stores for transaction
(3) Taobao customer commission set a certain proportion of commission promotion
(4) The paid through car directly guides visitors into the store to make a deal by driving.

7. Customer service; Customer service is also a salesperson. An excellent customer service can guide customers from the perspective of customers, make customers trust him, and thus form a deal. Customer service should not only sell products, but also understand customers' needs for products and feedback suggestions after using products, and summarize customers' analysis and feedback. Through summarizing the feedback problems, we aim to solve them.

8. Price; With reference to our consumers, our store positioning and the psychological expectations of the audience, we may know but do not know where to refer to these? We can refer to the market insight professional version of the crowd portrait, the price range of the mobile phone.

9. Details page; It should be designed rationally. More than 90% of the people now come from mobile phones. Not all customers have the patience to read your details page, especially the extremely bad details. It is easy to add, but difficult to subtract. The total height of the details page is between 8000 and 12000, which is reasonable. It is too long, which affects the loading time. The loading time should not exceed 30 seconds. The first three screens determine whether customers need to look down and be concise and tonal. If they don't know tonality, it can be understood as a feature. The common feature of the two is that they are different. On the basis of being different, tonality is in line with the overall style and characteristics of your store and the crowd label of your store.

There is also the use of vertical screen thinking: the first vertical composition. The second left and right should not be left blank, and the upper and lower parts can be left blank. The third screen has one theme (selling point). Fourth, the composition of the left and right changes to the composition of the top and bottom, and the thinking changes. The size of the fifth text should not exceed 1/10 of the screen, and the mobile phone should be clear. Sixth, there is less text, don't talk nonsense, the text is concise, less than 3 lines per screen, and the number of words is not more than 30 words. When many text descriptions are needed, they are separately typeset. The seventh background picture should not be pressed. The text should be separated from the picture, and the background color should be single. Eighth, boldly use near focus local image. Ninth, the upper and lower themes are clearly separated.

In addition to the nine core influencing factors, there are other influencing factors.
1. SKU pictures, such as black clothes show thin, white clothes show white, and priority is given to collection and purchase.
2. Credit card
3. Ant flowers, look at the activity of the store.
4. Freight insurance can be added only after the cancellation insurance is added.
5. Whether to mail it.
Four ways to improve conversion rate:
1. Welfare routines, marginal products, such as mobile phones, earphones, toughened films, leather shoes, shoe polish, cotton padded jackets, scarves, etc.
2. Price routines, such as the price of 100 and the main icon of 90, let the customer service contact to issue coupons or give discounts.
3. Customer service routine, summarize your own words, such as my height * * weight * * what size do I wear? My figure is really good. Our size is very elegant. The express has not arrived for a long time, so you can reply. You have waited for a long time, I'm sorry, but I'm coming here quickly.
4. Conversion of regular customers: package delivery discount, customer operation platform, etc.