What are the benefits of Taobao's agent operation cooperation model

Today, with the rapid development of e-commerce, more and more offline enterprises have the idea of moving online, and regard online shopping malls as new tentacles for their business expansion. Due to the lack of professional knowledge, the cost of developing an independent team is huge, and it takes a long time, most enterprises will directly choose to find Taobao operating companies to cooperate.

According to the survey, the agent operating companies in the market are mainly divided into three types:

The first type is the agent operating company that only collects the basic service fee. This type of company only collects the basic service fee from its partners and promises not to collect any tips. However, they generally require signing a contract for the whole year and paying off all the service fees at one time. Due to their weak strength, this type of agent operation company cannot provide the seller with the due cooperation scheme and perfect store analysis diagnosis, nor can it provide the cooperation goal for the whole year. What they catch is the mentality of many sellers who do not understand the e-commerce industry, and the temptation of charging only basic service fees, which makes many sellers relax their vigilance, pay the full amount at one time, and form a one shot deal.

The second type: agent operating companies that only receive pure points. This type of companies tempt sellers by only receiving points. At present, it is very popular in the market. Many sellers are attracted by the temptation of not charging basic service fees and choose to cooperate with them. In fact, there is a big loophole in this way of cooperation. Many sellers seem to be undamaged, but they spend a lot of time. Because they do not have a basic sales guarantee, there is also a great randomness in the sales completed every month, but they still raise the point every month. This is a big hidden injury for sellers.

The third type: basic service fee+agent operation company for promotion. This type of company seems to be the sum of the first two companies, which makes many sellers flinch. But in fact, after going deep, we will find the advantages of this kind of co operating company. This type of company will implement bundled sales when signing contracts with sellers. To be specific, this type of company will set monthly target sales for sellers, and this month's target sales is closely related to basic service fees+increase points. Obviously, this bundled sales contract is mutually responsible and mutually beneficial for the seller and the agent operating company.