Taobao agent operation

Taobao agent operation: teach you about "shopkeeper credit"

Taobao agent operation

Recently, Taobao has upgraded its credit system again. The agency operation of Taobao has reminded you that the "shopkeeper's credit score" will be increased again and linked to the search recommendation and display traffic, which will directly affect the seller's customer flow into the store.



Taobao's agent operation and shopkeeper credit evaluate the seller's comprehensive ability from five aspects
After logging into the seller center, the seller can click "My Credit Score" on the right to enter the "Shopkeeper Credit" page. At the same time, the seller can also add "Shopkeeper Credit" in the application menu, and then click to view their current score.
If the "Star Diamond Crown" system is based on consumer feedback, the shopkeeper's credit reflects the seller's comprehensive performance on Taobao platform.
Business capacity mainly includes transaction volume, dispute refund rate and quality refund rate
The stability mainly includes the proportion of online goods in the main category, the duration of store opening, and the proportion of main business
Business qualifications include a series of qualifications such as deposit payment and enterprise certification
Compliance operation includes points deduction for violation of regulations and points deduction for sale of counterfeit goods
The buyer's evaluation includes praise rate, DSR score, etc.

How to score Taobao's agent operation and shopkeeper's credit
Behind the shopkeeper's credit score is not manual calculation, but comprehensive evaluation based on big data algorithm.
The total score of shopkeeper's credit is 1000, which can be divided into five grades according to the score: poor (0-300), average (301-600), good (601-700), excellent (701-800), and best (801-1000). At present, there is no industry ranking for shopkeepers' credit. Sellers can check the proportion of sellers in the industry that exceeds that of peers.
In terms of score acquisition, the more stable the store operation, the fewer disputes and penalties, the higher the praise rate, and the more transactions, the higher the credit score; On the contrary, if the shop has false transactions, illegal punishment and other problems, the score will be significantly reduced.
"The numerous indicators, in addition to measuring praise and sales, also reflect the seller's level in terms of product quality, dispute resolution and other aspects." The relevant person in charge of Alibaba platform governance told reporters.

What is the impact of Taobao's agent operation/shopkeeper's credit
At present, the shopkeeper's credit score has covered about 10 million Taobao merchants, and has been implemented in traffic scenarios such as search, recommendation and horizontal market.
In fact, last September, Taobao launched a "shopkeeper credit" system in addition to the "Star Diamond Crown". The relevant person in charge of the Alibaba Platform Governance Department told e-commerce online that the shopkeeper's credit has been widely used in many scenarios for more than half a year since its launch.
After the trial operation of various projects, this system has been opened in the physical category of the whole network (except for some virtual and service categories), and will serve as one of the registration thresholds for various Taobao marketing activities and horizontal markets.
On the traffic channel that the seller most cares about, including search channel, recommendation channel, etc.
The seller's goods with poor credit score may be reduced or directly blocked. So the big data about the fake orders you have printed will be fed back directly to your seller's credit. It is necessary to check and fill the gaps from time to time.
At the same time, when merchants sign up for Taonei's marketing activities, shopkeeper's credit will also become one of the thresholds for signing up, and it is planned to add it to the Taobao Marketing Activity Rules, which will be gradually applied to the traffic channels such as the daily special price, Juhuasuan, and Ali Mama.
"The future trend is that stores with high credit will get more traffic and rights, while stores with poor credit will be more restricted." The two-level differentiation of stores will become more and more obvious.

Taobao agent operation | What should we do
As we often say, the only constant of Taobao is change. We must actively embrace change. Taobao upgrades its Taobao system. Sellers should also make adjustments at any time, understand the five elements of credit score, and strive to improve the score.
Choice is more important than hard work. Choose a good product. On the premise of a good supply chain, combined with appropriate marketing methods, Taobao's agent operation can build a store with ingenuity. High conversion+accurate flow=small burst!