Taobao agent operation: various operation methods and 7 deadly tricks of black car

Taobao agent operation explains various operation and play methods of black car and 7 deadly tricks

The first move:
Note: The scoring is a little slow, it takes 2-3 days, but it will be stable after scoring, and it will not fall in the future, so there is no need to find someone.
1. Establish a short-term plan, in which no baby promotion is allowed. Pause for 3-7 days, create a new baby, control it between 100 and 150 (shoes, babies), and adjust it according to your own category price.
2. Directly switch to PC and wireless terminals, and set the wireless terminal to the highest, higher than 200%. As long as the click rate of wireless terminal is high, the whole weight of PC will be driven.
3. Select an industry template, and only launch regions with a click rate greater than 1%. View the region report based on the previous launch.
How to choose the region:
1. Select the regions where the previous promotion items have high click rates, and launch the ones with high click rates. (I often choose this one)
2. Search keywords from traffic analysis to see which regions have high click rate
3. Look at the regions where the most people buy single items, and count the express list. Find the one with the highest low probability. (The most stupid)
4. To invest in this baby, we need to make a 10 word plan. Before doing this 10 word plan, we need to launch a new A plan (test plan). The daily limit is adjusted to 150-200, and 200 keywords are added. The 200 keywords are 6 points. We need to choose the ones with more than 6 points. We need to choose the industry template in the time period, or 100% of them are launched. The region is not open. Let them burn out 150/200, You will find out which regions have high click rate. The next day, you will make a separate 10 word plan. Only those regions with high click rate will be opened, which is called A/B plan. These two plans are the same baby.
5. Choose words. As for weight, the whole keyword should be added to 200, but the quality score should be raised slowly. In the early stage, big words are absolutely not allowed. According to the system's recommended words, the presentation should only be sorted from high to low, and long tail words should be selected. The higher the presentation is, the better the words are. The longer the words are, the better. Generally, more than 5 words are selected, and these words are used as weights. After adding words, the price should be twice higher than the price of your industry. After the plan is launched, look at the words every 15 minutes to 20 minutes, and delete the words with a click rate of less than 1%. The first 20 words will only be 9 words later. If they are 1% higher, these words will become 9 points or 10 points. We will keep these words.

The second move:
Purpose: Display volume
1. Only the PC and mobile phone are opened, and the mobile phone is more than 200%!
2. All regions are open, and other regions are not open to Hong Kong, Macao and Taiwan
3. Add a big word to set it as accurate matching, and directly adjust the price to the first page. Regardless of the price of 3-10 yuan, it is better to put it in an inconspicuous position, which is to cheat the display volume. Look at the real-time presentation. It will be OK when the presentation reaches about 4000 (don't leave the computer), and the bid will be reduced immediately to about 50 cents.
There are several ways to increase the number of clicks:
1. The click rate is 3-4 times higher than the industry average
2. You can click it by changing the IP address, and click yourself. Taobao costs 10 yuan each.
How can I use software to click without being filtered out? For example, 10 clicks are needed to set and click one by one, which will not be filtered out.
3. Bid 50 cents, what if I can't find you? If you can't find your link, card style attribute
4. Close Account
Purpose: to see which ones have good click throughs and focus on those with high click throughs

The third move:
The test method improves the quality score and tests the main diagram, title and price
What drivers must do: the test data can provide valuable reference for later promotion
The discount price of a certain keyword and a certain graph can be tested, and the test cost can be completely controlled
How to operate:
1. Daily limit between 100-300
2. Only the PC end and wireless end are opened, and the wireless end is set to 200%
3. Time release is set to 100% proportional release or industry template
4. All regions are open, and all other regions are open
5. All babies in the store are promoted, and zero sales babies are also promoted
6. All long tail words with a hit rating of more than 100 should be added, and big words should not
7. The average price of the industry is enough

The fourth move:
The four settings are the same as before. Find a word with more than 100 hits per day and a click rate of about 5%. Put this word in it. Use this word to drive the whole weight. Suitable for any category.
Drive big words with long tail words (used before activities)
Step:
1. First raise the selected long tail words to 10 points
2. Add secondary keywords or large words after 10 points for long tail words
Features: easy to learn, suitable for novice through train with few keywords and low budget
Find out the conversion words through business staff or flow analysis:
1. Do not set daily limit
2. Only 5-10 words
3. Only 200% launch in wireless station, 100% launch in PC terminal or industry template
4. All regions are open and other regions are closed.
5. Bid to 2-3 pages
6. Daily maintenance shall be planned
7. Each word should have 3 clicks, collection and shopping cart at most.
8. Ensure that the click through rate is more than twice that of the industry, and there must be collection feedback
9. On the second day, the ranking rose, and the direct train naturally clicked before converting 1-3 orders
10. The weight has been stabilized for 3 days. Add other 9-10 participles

The fifth trick is to find accurate keywords and play with high bid
1. There are not too many quasi keywords for refinement, 10-20. If it is the category of clothing, shoes and bags, it is better to choose the single attribute word that best matches your product.
2. The bid is 3-5 times of the industry average price.
3. Daily limit must be set, especially for novices.
4. In the early stage, only the PC end was opened, that is, the wireless end, off-site, and directional were all closed without launching for about a week before other promotion channels were opened.
5. All keywords are precisely matched.
6. Optimize click, find people to click and make the plan click rate twice or more than twice the industry
7. In the later stage, when the quality score is improved, the price will be lowered slowly; Add more keywords according to your budget.

The sixth move is the stable operation technique
1. Only open the PC end, and close wireless, directional and off-site promotion;
2. Find many keywords, preferably more than 100000;
3. Add keywords in batches, leaving only 9 or 10 keywords;
4. Cycle operation, leaving only 10-20 10 point keywords, preferably the keywords that match the baby;
5. In the end, there is only a 9 point keyword with a click index greater than 100 that needs to be highly matched with the baby;
6. Set daily limit of 50-100 yuan;
Note: For the keyword of 9 points, find someone to make 2-3 deals on the same day; The keyword with 9 points can be a higher bid;
7. The key words in the plan should be precisely matched;
8. Observe whether the daily limit is burned out. If not, find someone to count it out;
9. The next day, the key words recommended by adding words were all 10 points; If you do well, you can even achieve nearly 10 points for 200 keywords;
10. Find out the key words with high matching and leave them, and then give the price normally;
11. The next 9 points keyword click index is greater than 100 to find 2-3 deals;
12. On the third day, the quality score will be relatively stable after three days of cyclic operation.

The seventh way to remedy the weight of the old plan
1. For the old plans being launched, see if there are 10 words with more than 9 points. There is no plan to scrap them, and the deletion plan will be suspended for 3-7 days.
2. Delete words with a plan below 9 points
3. Find many keywords, preferably more than 100000;
4. Add keywords in batches, leaving only 9 or 10 keywords;
5. Loop operation, leaving only 9-10 points at the end of the keyword is better to match the baby keyword;
6. Add and subtract every day for 7 days
7. The first seven days only looked at the quality score, and the words not shown were deleted.