12 ways to improve the weight of the store, so that the store can get more free traffic!

Free traffic is what all Taobao sellers want, and it is also the main source of traffic for a healthy store. Factors affecting free traffic include: main category, keywords, baby attributes, collection, shopping, evaluation, new products, store type, DSR, Wangwang Online, service guarantee, and window recommendation. Of course, we need to improve the weight of our store far more than that. Today we will show you.

1. Passenger unit price

Price has always been a point of great concern for buyers. Reasonable pricing will not only affect the conversion of buyers, but also have a certain impact on the flow. As we all know, you can filter price segments when searching Taobao, which means that choosing a suitable price will affect your exposure.

2. Sales volume

The sales volume of the product means the popularity of the product. Most buyers will choose the product with a certain sales volume. After all, if you don't have sales volume, the first person who eats crab will still hesitate. In addition, there is sales ranking in Taobao search, so we can imagine its importance.

3. Click rate

In product performance, click through rate is an absolutely important factor, because only with click can there be visitors, and without visitors, there will be no conversion. At the same time, it also reflects whether the product meets the market demand.

4. Conversion rate

This is an important point in the product performance, and it is also the place where sellers want to improve most. Taobao is willing to give traffic to the baby with better product performance, so we should control the factors that affect the conversion rate.

5. After sales comprehensive service indicators

The change of Taobao in 2016 has made this point extremely important. In order to improve the platform's security system and service quality, it has a great impact on the store weight. After sales service indicators include some key points such as dispute rate, refund rate, self completion rate, complaint rate, etc. Once these data are lower than the industry requirements, it will have a great impact on the weight of the store. Therefore, when doing other work well, the after-sales work can not be left behind.


6. Access depth

Access depth is a data that shows the degree of buyers' browsing in the store. The more pages a customer visits in the store, the higher the customer's access depth will be, which means whether the seller is reasonable in the store total and can attract customers, so as to improve the conversion and average customer list.


7. Skip rate

Skip rate also reflects the problem of the page. Whether the layout of the page is reasonable in terms of related sales, and whether customers can deeply understand the store's treasures. The higher the dropout rate, the lower the access depth.


8. Average length of stay

This indicator reflects whether the design of a single page is reasonable, whether the buyer's psychology is captured in the logical order, and whether the buyer's interest is captured with selling points on the first screen, so that the buyer is willing to continue to understand.


9. Time of loading and unloading

It is very important for small sellers to choose a reasonable time for getting on and off the shelves, because the closer the time is to getting on and off the shelves, the higher the weight of the product will be. Matching the window recommendation will have a great impact on the baby's exposure.


10. Pit location value

Although the weight of store sales is very important, it has been weakened in recent years. The pit value is a better indicator of your product sales. The pit value=unit price per customer * sales volume. The higher the pit value, the better the product output. Taobao is willing to provide flow support for such products.


11. Store level

Level determines the limit of traffic. The higher the level of the store, the more traffic you will get. Among them, Taobao uses a fixed turnover as the standard, while Tmall uses a horse racing mechanism, and ranking determines the hierarchy.


12. Dynamic sales rate of stores

The dynamic sales rate reflects the operation of the whole store, and the increase of the dynamic sales rate weight means that Taobao wants to weaken the sales volume. Only when the overall products of the store sell well can you show that your store is good. A good product can no longer stand firm.