The e-commerce industry is focused on rapid change. To shorten the time for creating blockbusters is to seize the market opportunity and gain greater advantages. So how to quickly create small blockbusters? The first must be the choice of money; The second is to use Taoke to quickly accumulate sales, through car drill show and other paid promotion tools to support traffic, and quickly create a blockbuster.
1、 Option
A basic and important step to create a popular model is to select the main model. There are many dimensions to measure the selection. External measurement dimensions, such as competitor's style price and sales volume, whether there are similar products sold online, and how about the price and sales volume; Internal measurement dimensions, such as the ability to naturally obtain the number of visitors in the new model, plus purchase rate, collection rate conversion rate, trend, etc. How to choose the style will not be described here, and the measurement standards will be different for different industries and stores. Therefore, the following focuses on how to use Taoke to quickly improve basic sales and create blockbusters.
2、 Taoke quickly accumulates sales and creates popular models
It is believed that many small and medium-sized sellers will encounter difficulties in the early sales accumulation of new products, high consumption of through car promotion, and unsatisfactory results. A good new product may be that it misses the opportunity because it slows down the competitors. It is obviously a good model, but the promotion cost is high and the effect is not good. On the premise of having a good style, it is a good choice to use Taoke to quickly accumulate basic sales.
First, determine the sales target of the style. The sales target can be directly based on the sales situation of the top 10 in the industry. According to the supply chain, capital, and team acceptance ability of the store, determine whether the goods, customer service, warehouse, and capital can reach this sales level. Set the sales target within a reasonable range. Next, split the sales target. First, determine the basic sales target. How to determine this basic sales target? You can search for product keywords on Taobao, sort by sales volume, and position the basic sales volume in the top 5 pages of the search according to the industry sales.
The second step is to find Taoke or talent to push. Many small and medium-sized sellers may have tried to do this step in the past, but they often face the situation that low commissions have no effect, and high commissions have good effect but are unwilling to do it at a loss. We need to be clear about the purpose of our contact with Taoke. We hope to quickly accumulate basic sales through Taoke to prepare for the promotion of the through train. The current purpose is not to make profits through Taoke. To clarify this purpose, we can compare which method is more suitable through cost conversion. The effective Taoke commission is generally set at 30% - 40%, providing coupons with a 50% - 60% discount on the price, and usually adding a commission of about 10% of the price. According to the test, this kind of preferential strength can find relatively good Taoists to promote products, and to a certain extent, it can shorten the accumulation process of product sales. We selected one product from the potential products of the Double 11 Festival to join Taoke's high commission promotion. It can be seen that the upward trend is obvious in two weeks. After Taoke launches, it can stabilize its visitors and sales, so this model can basically reach a stable state, with about 100 pieces sold every day.
The third step is to strengthen the promotion through direct train, drill show, off-site and other channels. Take advantage of Taoke's rapid accumulation of good sales within one to two weeks, increase the promotion budget, observe the growth rate of natural flow and the overall trend of the product, and ensure that the number of additional purchases, collections, payments, and visitors of the product are rising rapidly. It is best to use forms to register and calculate the growth rate of natural flow and natural transactions. And take remedial measures in time according to the data adjustment.
3、 Precautions
In terms of stores, at least two of the three dynamic scores, namely DSR, should be green, which is above the industry average, generally more than 4.8 points. In terms of products, the first point is that Taoke is more willing to promote products with a price below 150 yuan, and has a sales volume of about 30 yuan. If the sales volume of 30 yuan is difficult to accumulate, it can be directly used as a feedback for regular customers, which can be sold at a discount of 30% to 50%, or even free of charge. That is to say, the price of low and medium priced goods is below 150 yuan, and the basic sales volume is about 30 pieces, without bad comments or quality problems, so it is easier to find high-quality Taoists. Second, we should optimize the title and page of the baby, and do some activities for the single product to stimulate the transformation of natural flow. In terms of traffic distribution, the traffic in the store will be concentrated on the main push, and the product will be pushed through various channels that can reach buyers, such as the page, details page association, customer service, and WeChat.
When selecting Taoke, the Taoke promotion effect of finding product categories will be better, and the crowd will be more accurate. Taoke activities are set at 1-3 waves to reduce the risk of poor promotion effect of Taoke once. The promotion channels such as through train, drill show and outside the station can be opened in advance, and the flow can be poured into this model in advance, so that the flow shows a rapid growth and raises the growth curve of the baby. Prepare the official activity registration in advance, focus on the preparation of goods. After the Taoke activity, go to the connection of the official activity registration, such as the daily special price, online shopping, Juhuasuan and other large and small activities. During the rising trend of products, the probability of success of registration is very high. If the product base is good, the registration activities can be directly matched with the promotion time of Taoke, so that the activity output will be higher and the next report activity will be easier to pass.
After the promotion of Taoke is completed, we must stabilize the flow, sales and store DSR, and do a good job in product evaluation. Traffic focuses on the increase of natural traffic. In store traffic continues to tilt, and customers do a good job in guiding and recommending. The sales volume should pay attention to whether there is an increase in natural transactions, and take remedial measures in a timely manner, such as setting up some small activities to promote transformation. If the number of old members is large, activities can be carried out for old members to stabilize sales and increase the viscosity of members. After the product is sold, guide the customer to confirm the receipt and evaluation in a timely manner, so that the high turnover displayed on the page is helpful to the transformation and weight of the product.
Summary:
It seems that it is not feasible to use Taoke to quickly accumulate sales. However, if the cost of the two main promotion channels, through car and drill show, is calculated, the time cost can be significantly reduced. For seasonal products with obvious seasonal characteristics, seasonal changes will be a rare opportunity to improve or surpass competitors, so you can try this method. In many cases, strategic losses mean greater opportunities and advantages. Why not make a desperate effort
