Today, we will talk about the traffic of the homepage of online shopping. Maybe many students are quite clear about the search traffic, but they are confused about the traffic of the homepage of online shopping.
The mobile home page traffic is unstable, which we all know, in most cases, it can still be maintained. As long as we analyze the causes and find out the key points, we can stabilize it. If we cannot stabilize it and enter the irreversible decline channel, we will find another way out.Let's first look at the reasons for the decline of the mobile home page traffic. First, check the paid promotion channels to see if the click rate has fluctuated. Because the first key point of the mobile home page traffic assessment is the click rate, but the click rate of the business advisor - natural traffic is invisible, while the click index can be seen in the background of Luban.
We can only check whether there is fluctuation in the click rate of pictures through pay promotion channels such as through train and super recommendation. If there is a big fluctuation, it is likely that the main picture is the cause.
Next, we will analyze why the click rate fluctuates, and whether it is due to the excessive price reduction that the channel ranking declines. We know that in most channels, ranking has a great impact on the click rate, ranking first/second, and there is a big gap between ranking 100.
Second, we need to see whether the main image has been stolen by others. It was originally a picture with a good click rate, but suddenly it would be bad. At this time, we need to see whether the competing products are imitating our main image;Third, check whether there are fluctuations in the crowd labels, such as participation in Taoke activities, or a large number of illegal operations (in a word, don't do illegal things, Taobao's inspection is very perfect).
Secondly, we should check the market fluctuation. First, we should check whether the products are in the off-season or weather factors. For example, it is almost spring now. In the process of season change, the market must fluctuate, so we should check the search popularity and click popularity of business consultants.
The next step is to analyze the competing products to see if there are any competing products recently. The traffic on the home page of online shopping suddenly rose.Whether there are competing products on the home page of crazy rush shopping, you can go to the competitive product analysis competitive product identification, and check the lost stores to see where the customers who came to the store today finally bought them.
After finding out the reason, if it is irreversible, you can only give up the home page. But this does not mean you have to give up the product. You can go back to search. There are also many ways to do this.
The first is to re optimize the title. Previously, when doing mobile home page traffic, you may deliberately make the search title very poor, or deliberately do not do the search. Then you can deliberately reduce the mobile home page traffic and break the shopping intention, because once the title changes, your tag and the system's judgment on you will change.
Then we will close the targeted plan/super recommendation. In a word, if you like the promotion of relevant booths, we will close them. We will restart the keyword plan of the through train.
The third step is to improve the search transaction, open the traffic portal of search keywords, and finally participate in official activities to improve the product output value. There are several purposes to increase the output value. The first is to do search, and the second is to take part in activities to sell goods as soon as possible if you find that something is going out of season, and do not have inventory in your hands.
