Taobao agent operation: if you want to double the amount of treasure conversion, Taobao live broadcast positioning 4 steps!

When it comes to the positioning of live broadcast, you must ask: Why do you want to do live broadcast positioning? Don't worry, everything has a reason~~

Live broadcast positioning will have three major impacts on live broadcast:
1) Directly affect the length of buyers' stay in the live broadcast room
2) Affects the acquisition of live broadcast emergence permission
3) It affects the output of live broadcast.
Since live broadcast positioning is so important, how should we position it? The answer is as follows:

1、 Live broadcast release positioning

When publishing live broadcast, you should fill in some information:
Title: The title will affect the buyer's click. If the title says "large women's clothing", then slim users will not click. So the title must match our live broadcast products. In addition, the title should highlight the attraction, otherwise the buyer should choose your live studio instead of others. Therefore, when creating the title, we must highlight the attraction to attract buyers.
Cover map: The function of the cover map is similar to the main map of the product, which will directly affect the click rate of buyers.
When we choose a cover map, we try to survey it first. How to measure? You can send it to your circle of friends and ask them to help you choose it. Then you can refer to the feedback data to choose the most suitable cover map for live broadcast.
Live time: early live broadcast avoids golden time
In the prime time of live broadcast, there are many big anchors in the live broadcast. When you can't compete, you can avoid their time for live broadcast.

2、 Positioning of live broadcast room
The decoration style of the broadcast room should match the product style of the store. If the products of the store are all cute, the decoration of the broadcast room will also be cute, which will be more in line with the aesthetic of the store fans.
3、 Anchor positioning
① Anchor's clothing and makeup: anchor's clothing and makeup should also fit the style of the product. For example, your product is student style, but the anchor dressed as a very sexy nightclub style will bring bad subjective feelings to buyers.

② Voice and basic quality: whether the anchor's voice is pleasant, and whether he has quality in speech and behavior will also affect the buyer's viewing experience in the live broadcast room. If the voice and manners of the anchor give people an uncomfortable feeling, it will also cause customer loss.

4、 Live script design
First, what is a script? The script is like a script. The outline of the whole live broadcast is in it, which will let the anchor know exactly what to do at what time, and enable the anchor to grasp the rhythm of the whole live broadcast simply and quickly. Secondly, there must be a product introduction script in the script. Why is there a product introduction script? Because it is not enough for you to know that the product is good. You should convey the advantages of the product to the buyer in simple and clear language. In addition, we also need to customize the activity plan according to the price characteristics of the product itself, such as: some products with high customer orders can give special large coupons for live broadcast, and products with low customer prices can offer free ticket opportunities by lottery, etc.