Taobao agent operation: how to use short videos to carry goods?

How to bring goods with short videos?

In recent two years, short video can be said to be the "dark horse" of the content industry. According to data, the number of short video users has exceeded 800 million, even squeezing the traffic of the graphic platform. The effect of grass planting is twice that of graphic.

At present, the short video delivery function has been enabled. We can directly add product links to videos, even live broadcasts, by applying for the corresponding function of dithering. In the wave of short video delivery, there have been many video delivery people. If you don't know what to do with short video delivery, you really missed a great opportunity to make money. However, the incoming short videos are faced with several problems: how to choose the publishing platform? Shake sound or fast hand? How to create content that is popular with both platforms and users? How to give my brand a boost? How can I let short videos lead my stores/customers?

one How to select a platform
On the short video track, the platform is really difficult to choose. The video content creation, user preferences, and platform preferences of each platform are completely different. For example, as a platform adopting a centralized distribution mechanism, Tiao Yin strengthens the advantages of stars and "online celebrities" through flow control and tilt. Then use strong operation to stimulate content production and serve for realization. Fasthand is more focused on the life of ordinary people, making content creators easier to see through decentralization. Although the traffic is relatively scattered, the user relationship is very strong, bringing a strong sense of belonging. This requires you to find your own platform according to your own specialty at the beginning of short video.

two Common modes of carrying goods

What should we do with short videos? After selecting the platform, we should also know what modes are available for short video delivery.

Grass planting short video

This is the original video of Douyin with goods, which is mainly about sharing good household goods and interesting toys. The form of bringing goods is mainly the form of comment sharing. Now Douyin has opened the shopping cart function, which can directly realize the purchase and sale of goods. This form of carrying goods can intuitively let users see the functions of the product, and the operation is simple.
Evaluate short videos
This kind of video with goods is mainly aimed at high-end people, but this mode has high requirements for basic fans of the account with goods. If there is no fan base, the evaluation results will not be convincing and the product sales effect will not be ideal.
Short story video
This is the most commonly used short video delivery mode recently. It is more interesting than ordinary grass planting videos, and does not require a high number of fans. It only needs an interesting script, and then the product can be integrated into it.

It is suggested that you first use the story to video to accumulate your initial fan base, and then develop into high-end products. At the same time, according to their own products, select the content and determine the talent, then the content launch phase will be carried out. Here is a very important operation action, that is, casting Dou+, which is a technical activity.