Now we have entered the year 2020. Although the competition for Taobao is growing, many newcomers still choose to open shop on Taobao. Today, if the buyer can't keep up with the changes of Taobao, it is easy to be eliminated; The threshold for Taobao is getting higher and higher, and the traffic is not as good as before, which also makes many people hesitate to open stores on Taobao. Here are some suggestions for you.
1、 First, three essential elements for Taobao to open a store: capital, technology and resources
Although Taobao is free to open a store, in fact, it needs a lot of money in all aspects, such as store decoration, promotion, and so on, and the cost is quite high, so you really guarantee to open a store at zero cost, which is impossible. Now Taobao's market is saturated, but that doesn't mean you can't open a store. It just requires you to have the technology, how to operate, specify plans, analyze data, etc., which are necessary for a Taobao seller. Otherwise, you can't find the problems in the store at the first time. Even if you find them and don't know how to optimize them, your store will never be able to do it. For resources, it is mainly about the source of goods and some promotion channels. After all, the price war is not won now, so if you have a good source of goods, you must be much ahead of your competitors, and then through various channels to promote transformation.
If you don't have any of the above three, I suggest you not to try.
2、 How to choose content marketing channels
Now Taobao is the age of content. Although sellers can choose to cooperate with talent, they also need to know how to do content. The following are suggestions on the selection of content marketing channels.
Content participant selection:
[Individual Taobao talent] suitable for small-scale launch, content pilot, etc.
The content unit price is low, and the communication process is simple and direct; However, it is difficult to cover a wide range of content in the omni channel, the delivery is out of order, and there is no perfect data analysis capability and re inventory capability, which cannot provide effect assurance.
[MCN Agency] is suitable for promoting the whole case or the whole case cooperation at the end of the month and the year.
Be able to formulate a detailed launch plan, and most of them can ensure the promotion effect; However, the cost is high, and MCN institutions are mixed, and they will fall into the pit if they are not careful.
Content marketing form selection:
[Image and text channels] WeChat Taobao, Taobao Headlines, and good products
WeChat Taobao is mainly to show to fans to obtain private domain traffic. High quality content will be captured by public domain channels to obtain public domain traffic. It is suggested to combine recent hot spots, news or events with commodity manufacturing topics. Taobao Headlines mainly write evaluation, video headlines and other content; There are good products that mainly introduce and plant grass for single products. The content introduces products from three dimensions: long highlights, short highlights and three dimensions.
[Short video channel] Wow video
The video content can be displayed in many forms, such as plot style, real person clothing, teaching, etc., which can intuitively plant grass for consumers and celebrity fans. Funny video presentation forms are more easily accepted by fast-paced customers and more attractive.
[Live Channel] Taobao Live
Special live broadcast, 1-2 hours, only the demander's products, display, try on, issue coupons and other forms of sales according to product characteristics; Mixed live broadcast combines multiple products in abnormal live broadcast, and the host charges according to the number of prevented links; Store live broadcast is applicable to stores with high number of fans. You can live broadcast by yourself or invite the anchor.
3、 Some suggestions for opening stores without supply
Opening a store without supply is a very popular way in the past two years. After opening a store, you just need to collect the goods of the same industry, carry out after-sales, earn the price difference, and eliminate the processes of purchase, stocking, art, packaging, etc. However, it is easy to be complained of stealing pictures and selling fake products.
The most important thing for stores without supply is to see whether you can choose the right style. It does not mean that your stores are full of the best brands. If you choose a product, you can use some payment tools, such as the market situation of the business staff and the through train, to observe the transaction volume, flow and other indicators, and see which popular products are available. There can also be Taobao Alliance, Off site, Top Shop, Online Celebrity, other e-commerce platforms, etc. The most important thing is to choose according to your own actual situation, so as to
