Popular products are the dream of Taobao sellers. Conversion rate is one of the core data of Taobao, and it is one of the core data of product sales. The conversion rate directly indicates the popularity of your product. And only if the conversion rate of your product can keep up, will your product be recommended and supported by the platform.
The biggest function of the best sellers is their attraction. Whether it's the main picture, the detail page, or even the title of the hot money baby, the hot money of a store is the best. As a tool to channel and drive the flow of stores, the best sellers are the soul products of our stores. Many small and medium-sized sellers have started to develop their own popular products since they opened their stores. It is to pave the way for the counter attack of the whole store through the attraction of the product. Today, I would like to share with you ten thousand tips on weekly flow of a new product. At the end of the article, there is a way to obtain it, and you can focus on what you need. Through the above introduction, we all know the importance of popular products, and the conversion rate is an indispensable indicator in the process of creating popular products. So how can we improve the conversion rate? As we all know, in today's mobile terminal traffic is increasing, factors such as the main map, title, detail page, customer service, etc. directly or indirectly affect the conversion rate. Today I will talk to you about how to improve the conversion rate of babies.
1、 Perfectness of principal graph
Take the popular shoes in Figure 1 as an example. There should be no less than five pictures in the main picture, which is a necessary condition for any product detail page. At the same time, the five main drawings are designed strictly according to the requirements, which can lay a good foundation for us to expand our products in the future.
2、 Other functions of the main diagram
It is not difficult to find that the main picture of some stores is functional, and the main picture on the white background is mainly to show the overall appearance of the products. When shooting, the focus is to fully show the appearance.
There are also some product master maps integrated into the scene, which should have a sense of substitution, mainly used to drive customers to generate sensory association. At the same time, it directly expresses the selling points and quality of products. Such product pictures need to pay attention to the combination of products and environment, the creation of atmosphere and the composition of shooting angle. Today, I would like to share with you ten thousand tips on weekly flow of a new product. At the end of the article, there is a way to obtain it, and you can focus on what you need. See the product picture in Figure 3. The choice of models indicates the origin of the product, and the atmosphere created can also make people feel the use and value of the product intuitively. Other articles have shared the shooting and production skills of the main picture before. You can see my previous articles if you want to see them.
3、 Short video
With the increase of network speed and the decrease of tariff, the opening of video is no longer a burden. The videos on Taobao's details page can show all aspects of the product in an all-round way, and can also be explained by adding voice dubbing. This kind of expression tension is unmatched by pictures. A good popular product is often accompanied by high-quality video clips. Through the introduction of the short film, the customer can understand the material and advantages of the product from various angles and directions. It increases the understanding between customers and products, and also reduces the communication costs between customers and customer service. As shown in Figure 4, a small video clip can achieve so many functions. Sellers who have not yet taken videos for their babies should not miss such a good way to show them.
4、 Good baby title is the key to traffic growth
Buyers find products they need through keyword search, so a baby title is very important. The title of a popular product is mainly composed of various keywords and long tail words. We novice sellers want to create a popular model, and we need to develop keywords that match our stores. Because having more natural flow is the advantage of popular product titles. The choice of keywords needs to be compared and considered in many ways. You can refer to the competitor's popular keywords, but you cannot directly copy and paste the entire product title.
5、 Clear division of product selling points and pain points
In the detailed introduction, the selling points and pain points of the product are the common features of each popular product. First, use favorable selling points to prove that the product is worth buying, and then dig out the pain points of customers to give them a reason to have to buy. It is also a common combination method in detailed description. As shown in the detail page design in Figure 5, the selling points and several purchase advantages of the product are first presented. The colors are exaggerated gradient colors to emphasize and attract customers.
Next, the pain points are listed. As shown in Figure 6, many of the pain points of the old product are listed. Customers can quickly resonate in a short time. Keep customers' appetites up, keep potential customers, and make them interested in reading and understanding.
The next step is to analyze the major advantages of the product one by one. Including the material, performance, appearance, etc. of the product, the pictures should still be beautiful and simple. It mainly highlights the advantages of the product and the solutions to the pain points, so as to stimulate customers' urgent demand for the product. This will bring the transformation of products to a higher level.
6、 Related sales
Related sales is a good way. It can not only increase our customer price, but also is one of the effective ways to break the zero for new products. We can start with one product and recommend customers to buy other products through related sales in the popular products. Drive the flow and transaction of other stores. When the store has several products at the same time. Multiple products can be linked at the same time, which can greatly retain customers and increase customer price. Product related sales on the mobile phone can also be set by adding store recommendation sections, as shown in Figure 7.
7、 Evaluation
The emergence of short video evaluation also makes more customers pay more attention to the evaluation content of products. Meimei's product print will dispel customers' last layer of concern. Maintaining the product evaluation is one of the fastest ways to improve the product conversion rate, and is also a necessary condition to stabilize the dynamic product scoring.
