Many novice sellers have opened Taobao stores and do not know what to sell. In particular, the seller of a piece of clothing that is distributed on behalf of others will upload it to the store and sell it when he sees what he thinks is appropriate. In fact, the selection of goods is the core of whether Taobao e-commerce can succeed.
1、 Market segmentation, small and beautiful stores
The so-called segmentation refers to finding the market demand that not everyone can perceive in a large industry, with simple examples:
The clothing market is very large. First of all, we should cut it and lock the dress market. But in fact, the dress is still very large, and we can cut it again, such as style segmentation: high waist dress. After the style segmentation, you can continue to subdivide the age group, such as the high waist dress worn by students; Can continue to price segmentation, such as below 100 yuan, students, high waist dress.
When you subdivide into the needs of a certain part of the population, your development space will be large, and your customer base will be very precise. You can choose this kind of products well, and make your own store characteristics.
Therefore, the more carefully the selection is subdivided, the more accurate the corresponding customer base will be, and the easier it will be to obtain traffic later. E-commerce is characterized by segmentation, so the more segmented the business, the easier it is to find customer groups.
2、 Unusual market, make special shop
Unusual means that there are few people or the market is small, but the small market does not mean there is no demand. In addition, the industry that is not popular has not developed at this stage. Once the opportunity comes in the future, it will become popular. Here is an example:
The second dimension peripheral products were made in the early two years, which was very unpopular, and the demand was also there, but not very large. But with the new generation of young people entering the market, the demand gradually increased, and now the sales of the second dimension peripheral products are very good. So it's not necessarily that you don't make money. It's just that many people haven't dug it out. If you happen to dig it out and make good use of it, you can create profits.
3、 High quality supply is the guarantee for the store to make money
1. Online Alibaba purchase As the largest online purchase and wholesale platform in China, Alibaba has a lot of sources of goods, providing a lot of choice for many sellers. It is not only convenient to find information, but also provides corresponding services for small sellers, and has a small starting volume. It also supports one piece of distribution, providing convenience for novice sellers. At the same time, Alibaba also has a very powerful search function. When purchasing, you can compare goods with other companies to the maximum extent. You can also select several hair samples for reference and comparison at the same time to make better choices.
2. Offline wholesale market procurement
There are some wholesale markets in every city, and the prices of goods in offline wholesale markets are generally relatively cheap. When a novice seller purchases in the offline wholesale market, the purchase time and quantity have great freedom; It is easier for sellers to select and compare the real objects; Save time in commodity transportation. At the same time, we should run more to the regional wholesale market, and establish a good supply and demand relationship with some wholesalers to get first-hand goods and reduce the cost of goods.
3. Direct purchase from the source (place of origin or factory)
The advantages of sourcing from the source are reflected in the following aspects: reducing turnover links, relatively low cost, relatively more guaranteed quality, better quality stability, and even monopoly of supply and exclusive signing of manufacturers. But the disadvantage is that there must be a certain amount, and there is no certain amount, so the above cannot be discussed. In addition, it is necessary to stock up, which is suitable for sellers who already have a certain sales base. Not recommended by inexperienced novice sellers!
