Taobao agent operation: improve the conversion rate of the detail page, and do a good job of these tricks!
Taobao agent operation
Why is the sales volume of the same product in other stores so high, while your store is "ordinary"? Many sellers have encountered this problem, which is mostly caused by the design of the details page of Babies.The importance of a good detail page is self-evident. How to create such a detail page?Here, I will explain the six core areas of the detail page in detail to help you create a high conversion detail page.
1、 Poster display area, catch the eye A high-quality poster can quickly catch the attention of consumers. It needs to have visual impact in the selection of posters, which can fully present the clothing effect and highlights. At the same time, it is necessary to match text and other setting materials in the design of posters to increase users' awareness of the brand, so as to play up the atmosphere and reflect the tonality.
2、 Selling point optimization area, refining highlights The selling point optimization area is composed of pictures and texts. According to the characteristics of the goods, highlights are extracted from different perspectives, such as designers, trends, highlights, layout features, process interpretation, details of selling points and fabric analysis. With a few short words, it can directly hit users' purchasing desire, which is simple and clear.
3、 Commodity information area, accurate and true The above areas attract users' desire to buy, and the product information area is the key to directly determine whether users want to buy.Accurate, true, effective and beautiful display of the fabric, index, size and other information of the goods can directly contribute to the important factors for customers to purchase.The production of this area is also a test of the seriousness of designers on details.
4、 Matching recommendation area, scene generation According to different collocation forms on the market, collocation recommendation is divided into three categories: scenario based collocation, relevance based collocation and peer recommendation.Among them, scenario matching is a matching method that can reflect the characteristics of goods and enhance users' sense of purchase substitution.Scene matching is based on the logic of dress matching. In the stage of product shooting, models can wear a variety of matching products on sale at the same time for shooting, and the corresponding matching product pictures and links can be reasonably embedded in the details page to bring users into the dress matching scene, so that users can purchase together.
5、 Model exhibition area, all-round presentation The model display area is the focus of the upper body effect display of clothing products. It allows buyers to fully understand the products through the model drawing effect and the logical order of arrangement, which can be understood as the reproduction of the upper body effect.And for a multi-color product, the arrangement logic of models in different colors is very important.It is suggested that businesses can display in order of primary and secondary colors, showing 4-5 pictures of products in primary colors, and then 3-4 pictures of products in secondary colors.
6、 Tiled detail area, multi angle display Because the platform shopping can not let buyers directly and comprehensively feel the touch and quality of the real object from multiple angles, the tile detail map is a presentation that can make up for the user's feelings.The detail drawing should have clear key points to reflect the fabric effect.For businesses with low brand added value, Hualong often refines the detailed drawings and matches the copy to help stimulate users to purchase. The detail page is the product of the organic arrangement of pictures, texts and colors.The font and size of the text, the color matching of the entire page, and the rhythm control between the blocks will directly affect the visual experience of page browsing, thus affecting the user's order.Detailed design is a very sophisticated thing, but it can help you build your own style, improve and transform.
7、 Create lucky prizes and decorate them to the details page, home page and service window of the mobile phone store A variety of winning modes can be created, and more interactive play methods can be used to improve the flow and transformation of stores.You can set the number of concerns, additional purchases, or inquiries about the number of collections50% of lucky customers can get a discount, or you can set all of them to get a discount to promote customers to place orders.
