Taobao agent operation: if the title is good, will the traffic still worry?

How important is the title? Many new sellers who have just opened stores do not particularly understand this. In fact, if the title is good, the traffic and visitors will easily increase, and the weight will also increase. So we will talk about how to choose a good title in this section.
1、 First, we need to determine what our core subject is and why? Because this is to determine the core entrance of the next drainage. How to determine our core subject? 1. Analyze subject - the name of the product 2. Determine the most accurate subject with relatively high popularity as our core subject, We copy the data of each subject to the table for our subsequent comparison Note that there can be many subjects, but there is only one core subject. In addition, the core subjects of children's clothing, middle-aged and elderly people, and large size products need to be operated separately

2、 After determining our core subject words, the next step is to determine our hot search attribute words. This is not only to combine the hot words and related words in the business staff, but also to combine the manual shopping dropdown with the independent analysis of the product to determine seven matching hot search attribute words. Because I take the layout style as an example, seven words are needed.
After selection, copy the first two pages to the table for filtering, select the ones with relatively high popularity, arrange the search popularity in descending order in the table, and select the more appropriate hot search attribute words in combination with the manual search drop-down
3、 According to the hot search attribute words, 21 related search words are determined. According to the 7 hot search attribute words matched, three of the most popular search words are found for each attribute. A total of 21 are needed. Continue to expand and summarize to the table. It doesn't matter if you can't select 21 related search words for some sub categories. Just find out what you can choose, Because these words are selected to let you get more data and good keywords, remember that we choose the three most popular search terms that match the product.

4、 The data exported according to the 21 relevant search terms filtered out are summarized in a summary table, and the data is filtered again For the filtered data, we have certain requirements, and can't choose at will
The above is our requirements for copying data. When we copy the data to the table, we also need to filter it. There are the following requirements: 1. Search popularity -- according to the retention word table of different categories; 2. Click through rate -- more than 40%; 3. The proportion of shopping malls -- less than 70%; 4. The number of online goods -- according to the retention word table of different categories, it is best to control it below 20000; 5 Conversion rate -- 0.5 times higher than the industry average. Remember, careful use of 5-10 times higher than the industry conversion is a fake word
According to the above points, it is the way we choose keywords in the title. According to the core word+attribute phrase, we synthesize a 30 word title. The core word keeps the prototype around the word, and the space is filled with attribute words. When you are not satisfied with writing, you can refer to your peers, and you can read it smoothly.