Taobao agent operation: Is it difficult to obtain traffic? Do you know all these problems!

The store traffic is too small, and it is difficult to get search traffic by all means. I believe this is a big problem that puzzles many sellers. How to obtain the natural search traffic? Today, I would like to share with you some of the most concerned points.
1、 Will free traffic increase indefinitely?
The answer is no! This involves an upper limit of traffic acquisition. Even if we do not consider the overall traffic limit, the system will give you a natural search traffic limit for many Taobao stores, which is different according to your store base, category and store level.
Let's take an example. There are two women's clothing stores in the same place. The store foundation, conversion rate and comprehensive quality of store A are all very good, and the store level is diamond level; The store base, conversion rate and comprehensive quality of Store B are slightly inferior to that of Store A. The store level is Crown level, but the natural search flow of this store is better than that of the previous one. Why is this? The difference in search traffic brought about by the store level is reflected here. The traffic that can be allocated to each level is different and there will be a certain upper limit. In the higher level, the system will think that store B has more potential, so it will give more traffic; When the traffic of Store A has reached the upper limit in the current level, the system cannot give it more traffic.
So when your store performs well in all aspects, but it is really difficult to break through the bottleneck, don't think about natural search anymore. You can expand the traffic from paid traffic, enrollment activities and other channels.

2、 How to get more opportunities in the new product period?
In order to maintain the vitality of the platform, Taobao will give new products a certain opportunity to foster. Just to see if you can seize the opportunity, you need to work hard to prove to the platform that your baby is "new" and has potential. To get more opportunities to show, we can start from these points:
1. Keep the new product "unique". New products refer to the products released on Taobao, and the corresponding style is within 28 days from the first release time of the store in this store (if there is the same product released earlier in the whole network, the marking of the product is not supported). If you want to prove that you are a "new product", you must let the system think that you are "unique". Self owned products can write their own titles and take photos and drawings; For distribution sellers, don't upload data packets directly. This will only make it more difficult for your products to obtain new product labels. The best way is to take samples and make new titles and pictures.
2. The price cannot be changed. After the commodity goes on sale, as long as there is traffic support, you should never change the Buy It Now price. At the same time, you should never change it frequently. Frequent changes will lead to lower rights. Even if you need to change it at the initial stage, you should not adjust too much. If you really need to change it, you can use tools (such as Wandian Treasure) to set a discount price.
3. Do not move the title. Every time we optimize the title, we must have data support (especially for those with traffic), so that we can avoid deleting words with high traffic and conversion by mistake; During optimization, the core keywords and flow words cannot be moved, and the words with low flow and high conversion rate cannot be moved. The words with no flow or low correlation should be deleted and replaced. At the same time, the optimization range should not be too large, and it is better not to modify more than 3 words each time (except for special circumstances), and the optimization frequency should not be frequent, not more than 2 times within 24 hours, because frequent modifications in a short period of time may reduce the power.

3、 Relationship between through train and natural search weight
Many sellers will choose paid traffic such as the through bus as a supplement to the traffic channel, and the impact of the through bus on the natural search weight does not depend on whether you drive, but depends on the level and effect of your driving.
When the foundation of your store is not well laid, you drive, but your driving skills are poor, the conversion rate is low, and the quality score is even worse. At this time, the search engine will think that since you can't catch the traffic you paid for, then the free traffic I give you is also meat buns beating dogs, so not only will not give you traffic, In addition, some natural search traffic may be recovered.
On the other hand, when you have done a good job in all aspects of your store, and your car skills are high, your conversion rate is high, and your input-output ratio is very beautiful, then the search engine will favor you and give you more natural search traffic. Therefore, sellers, if you are not good at driving, please consider your natural search and don't drive without a license!

4、 Value individuation
Now Taobao pursues "small and beautiful" stores, which involves personalization. Today, many sellers have the experience of treating their own stores as grocery stores. Whether it's men's clothing, women's clothing or general merchandise, they all put them into the stores. This will only make it impossible for search engines to accurately capture your store tags, let alone the resulting accurate traffic.
When you abandon the concept of grocery store and concentrate on a specific category, from store positioning to product style, to product selection, the overall label of the store will be slowly fixed, and at the same time, babies that do not meet the store positioning or are unsalable should be removed from the shelves decisively. Gradually, you will find that your traffic is more accurate and your conversion rate is higher. These are the benefits brought to you by the increasingly obvious characteristics of the people you serve.

5、 There must be no violations
It is not easy to obtain traffic. However, once there is a violation, it can be either a warning or a deduction of points, or even a penalty for closing the store, which will directly cut our traffic.
Common violations include Taobao rules violations, such as changing babies, false transactions, repeated distribution, SKU cheating, postage discrepancy, price discrepancy, prohibited words, title misuse of keywords, misplaced categories and attributes, inconsistent titles, pictures, and descriptions; There is also psoriasis in the first picture. Know that each violation will more or less affect the comprehensive quality score of your store, and then affect your baby's natural search ranking, thus reducing your traffic. Therefore, in the daily operation of the store, we should always pay attention to whether we have committed the above behaviors carelessly. Once we have committed them carelessly, we should immediately correct them to avoid greater losses.