Today, we mainly discuss three issues:
How to identify and recall the lost people of the information sheet?
How to delineate people with high intention and speed up the transformation?
How to find high potential consumers?
1、 How to delineate and recall the lost people of inquiry list?
The customer service of the store will accept a large number of inquiries every day, especially during the promotion period, but not every inquiry can lead to a deal. However, customer consultation shows that they have a high intention to buy goods, and it is a pity to let them go. So, how to delineate and recall these people? In the "service" module of the business staff, we can accurately find the lost people of these inquiries. Once found, we can use targeted means to recall. At the current pre-sale stage and during the promotion, merchants can guide the target group to join the group chat at the shop banner and issue customized coupons.
For high repurchasing products such as milk powder and diapers, we can also increase the frequency of consumers' repurchasing by promoting the waste heat. For example, the customer bought a baby on the Double 11. After buying it, he received a message that if he bought this product again within two months, he would enjoy the same price on the Double 11, but there would be no discount if he exceeded the time limit.
2、 How to delineate people with high intention and speed up the transformation?
In addition to inquiry customers, customers who have single item access/collection and purchase behavior also belong to the high intention group. Through the "category" module of the business staff, we can quickly circle the people who have visited/added to the collection of single products.
Why don't they place an order? To a large extent, the discount is not enough. So, how to improve this group's purchase conversion?
Synchronizing this group of people to the customer operation platform, merchants can write text messages with strong sense of interest for them, and guide them to enter the store or chat in groups to get exclusive coupons.
When setting up coupons, sellers can also skillfully use fission coupons. This should be the most successful 618 fission coupon game on Taobao in 19 years. Double 11 can continue to be used. For example, when a sharer sees a large coupon, he is told that he needs to share it with 3-5 friends to get it. In order to buy things at a discount, consumers are willing to help stores share coupons. Therefore, fission begins to occur, and the conversion rate is higher than that of ordinary communication channels. You can try it.
3、 How to find high potential consumers?
In addition to directly circling the number of people who have lost their inquiries and who have visited/collected and bought additional items through business consultants, we can also further analyze the store visitors through crowd tags, delineate a group of people with consumption potential, and focus on accurate transformation and operation before the big promotion.
In the "Visitor Analysis" section of the business staff, we can see the distribution of visitors and the comparison of visitors, which is equivalent to a basic tag for the visitor population.
When selecting the target audience, we must pay attention to the consumption level, and understand the range of product pricing, which can be accepted by more buyers.
Before doing a customer recall, we should also pay attention to what the customer cares about: coupons? Or package terms? Then, make differentiated operational strategy adjustments for these needs. Only by analyzing these data can we introduce accurate traffic and improve transformation.
Let's be clear about the key points: those people who ask for orders and collect and buy early are likely to have purchase behavior when they rush. If your store does not seize the opportunity to retain customers, they will go to the competitors to place orders. Shopkeepers, hurry up!
