For a novice seller, baby publishing is the basic content that must be learned, and because it is the foundation, it is also the most easy to be ignored. In this era of information explosion, more people will pursue how to quickly increase traffic, how to quickly increase sales, and how to make their stores flourish without investing money; The content of the baby release explained in this article is also closely related to the traffic and sales of your store. If you want to do a good job in the store quickly, please read this article carefully.
Each of our complete treasures can be divided into several independent parts: category, attribute, title, SKU, Buy It Now, inventory, main map, main map video, baby video, computer side description, mobile side description, payment information, logistics information, after-sales service, etc. Next, let's see how to write these contents and what their functions are.
Category
Category is our baby's positioning. Through the layer by layer division of "big category" and "sub category", we can find the final positioning of baby. A precise baby positioning can help Taobao system quickly match our products with relevant customers; Similarly, buyers can find the products of the corresponding category by searching when they query the baby they want to buy.
Some sellers are most likely to make a big taboo here, that is, after running a store for a period of time, they want to change their products. In order to save trouble or play tricks, they directly change categories on the original linked babies, and put new products on the shelves. They think that the new products also have the relevant data of the previous products. However, in this way, the power will be reduced and the score will be deducted for the less important ones, which is not worth the loss.
attribute
Attributes are the fine positioning of babies. Of course, the contents filled in the attributes of different categories are different. You should remember that the contents marked with * must be filled in correctly and cannot be changed. For other contents without *, if you are not clear when releasing babies, you can not fill in, but it is better to fill in later. Like the category, the attribute is also a detailed division and positioning of the baby. The more complete the information filled in, the more conducive to the disclosure of the baby and the retrieval of buyers.
Price
Buy it Now is what we often call the tag price. The tag price of a baby should be much higher than the cost price, so that we can operate,
If you are not clear about the price of the baby, I will give you two reference plans.
The first method is to use Taobao's price range division to find the price range with the largest audience of the same type of baby in the same category in the search bar to choose the price. This pricing method is convenient and quick, and it is easy to find the psychological price of buyers.
The second method is the pricing formula. Buy It Now=cost price+logistics fee+promotion fee+discount price+profit. This kind of pricing method can let us know clearly how to operate our baby next, which is more suitable for sellers with some experience in Taobao.
No matter what kind of pricing, it should not be changed easily after the price is set. If the buyer wants a discount, you can promote and discount the product through discount software. The change of Buy It Now price will also affect our baby's precise crowd positioning.
title
A good title can bring very accurate search traffic to your baby, and can also improve your baby's basic weight. The title requires 30 Chinese characters (60 characters), no repetition words, no other brand words (if you are running brand A, don't use brand B), no limit words (such as first, best, etc.), no efficacy words (such as curing a disease, losing weight, etc.), and no strange characters (such as @ # ￥%...&)
SKU
SKU classifies different details of a single product (size, color, taste, etc.) to facilitate buyers' purchase. At the same time, corresponding package marketing plans can be set in the SKU column according to buyers' needs, which can save buyers' purchase time, increase conversion rate and customer price.
stock
For beginners, it is not recommended to set too many inventories. Generally, it is better to set the inventory at 500-1000. Of course, if your order volume increases later, you can set more inventories.
Main drawing
Five main maps are the key to our store. The first one determines our click rate, the second to fourth main maps determine our conversion rate, and the fifth white base map (store C is the fifth, and cat store is the second) determines whether our baby can display on the recommended channel on the homepage of online shopping.
According to the categories you operate, you can choose different composition techniques, such as diagonal composition (suitable for reflecting the sense of product lines and long dimensions), symmetrical composition (suitable for reflecting the stability of products), Jiugongge composition (suitable for reflecting the product features, or gifts, or styles), and solid color background composition (suitable for reflecting the product quality, which will feel more atmospheric).
The conversion rate of products can be greatly improved by taking good pictures of the main picture and baby videos. And if the main picture video is well done, there will be more opportunities to show it on Taobao's home page, such as shopping and other recommended channels, so as to increase the exposure and presentation opportunities of the product.
The size of the main image video should preferably be 1:1 or 16:9. In addition, although it can shoot videos within 60 seconds, it is recommended that sellers try to control the video within 30 seconds, because videos within 30 seconds can not only increase additional exposure opportunities, but also improve reading. Most buyers have no patience to watch 60 second videos. "Taopai" can be used to optimize and edit videos when shooting videos. In terms of content, it is best to show 1-2 core selling points of the product, accompanied by text explanation, so that videos can play a good role.
Details page description
The details page should have reasonable planning and layout, so as to facilitate the transaction as quickly as possible. The above picture is the template of the details page, and novice sellers can create their own details page according to the above content
Payment information
Under normal circumstances, you can choose Buy It Now mode, while for general promotion or new products, you can choose pre-sale mode. The pre-sale mode can provide sellers with accurate market sales estimates and relieve inventory pressure.
The inventory count can select "buyer payment minus inventory", which can effectively avoid malicious competition. If you choose "buyers auction to reduce inventory", if you encounter malicious competition, auction all the treasures without paying, your treasures will be forced off the shelf if they have no inventory.
Logistics information
Logistics information generally chooses to use logistics distribution. If you don't need logistics (express delivery), you can also change the settings there. Generally, it is recommended to set the package mail mode, which can improve the weight of babies and increase the buyer's experience.
after-sale service
Choose services according to your actual situation, and general goods need to be opened for 7 days with no reason to return or exchange promises.
