Taobao agent operation: 6 years of Taobao operation tell you why to open a super recommendation!

1、 Why open a super recommendation?

In the past, Taobao was about people looking for goods, but now Taobao is about people looking for goods. Consumers' ideas began to change, from passive marketing at the beginning to active marketing now.

The change of user behavior is the rise of recommendation scenarios, and the core upgrade has three points.

1. From passive marketing to active marketing, people look for goods - goods look for people
2. More diversified information of commodities: pictures and texts - short video/live broadcast/building blocks
3. From long-term purchase intention to real-time recommendation feedback, adjust the recommendation information in real time according to the feedback of consumers
Super recommendation can meet the needs of consumers to "stroll around". The promotion products with native information are interspersed in recommendation scenarios such as "guess what you like". We can help us find people and find relatively accurate audiences through baby tags.
In addition, the orientation dimensions of super recommendation are more abundant, and it is easy to get more traffic through extended orientation; The display location is more controllable and targeted; The flow cost is lower, and now the dividend period should be used as soon as possible.

2、 What are the advantages of super recommendation?

1. A new resource -- guess you like the tenth pit
2. New resource - mobile core feeds stream contact
3. New creativity - form and consumers
4. New value - upgrading from short-term transaction to multidimensional measurement
Upgrade to multi-dimensional measurement of marketing value, precipitation of crowd assets, and evaluation of crowd value

3、 Why do you recommend super recommendation?

1. Core help for super recommendation:

The introduction of super recommendation is mainly used to pull new information, which is missing from most Taobao sellers. The next trend of Taobao is to let buyers not buy products through hand search, but directly push the products they want to buy, changing from "people looking for goods" to "goods looking for people", so super recommendation is a good tool to achieve innovation.

2. With home page traffic, products and categories with good conversion rate have the highest priority, such as clothing category, fresh fruit, etc., and products with long conversion cycle and high customer price -- stores for harvesting fans and accurate crowd, and stores with their own characteristics. For the new store, the super recommended PPC is lower than the through car drill show, which is very suitable for channeling the precise flow.

4、 Three super recommended promotion methods:

1. Commodity promotion
The promotion mode is based on commodities, and you can guess what you like about the promotion of commodities. Home page, shopping cart and other high-quality resources.
2. Graphic promotion
Micro Amoy, Amoy building blocks, and video are the three delivery methods, which can build more other drainage channels, get more presentation opportunities, and improve the marketing effect.
3. Live broadcast promotion
The promotion scope is the live broadcast square. Guess you like high-quality resource locations, so you can get more traffic with lower promotion costs.