Deeply analyze the specific work content of Taobao shop agent operation!

What is the main work of Taobao shop agent operation? The work of Taobao operators seems very leisurely. They sit for a whole day, flip the web, browse their mobile phones or open a few forms to fill in. Outsiders feel that this is simply a way of keeping fit~anyone can do it! But is that really the case?
First of all, let's talk about what the agency operation of Taobao stores mainly does?
1. Analysis shop
The main way to analyze the store is to make a comprehensive analysis through the business staff, and then through the promotion records and customer service records. For example, our customer service supervisor should refer to the total sales, and then make further analysis in combination with traffic, conversion rate, customer unit price, etc. For example, the source of visitor traffic, input costs, reasons for failure to meet the standards, and where the traffic drops.

2. Analyze opponents
Whether to analyze competitors is an important reference for judging whether an operator is qualified, especially those competitors ranking in the top ten should pay special attention. A high ranking indicates that the overall strength is strong, and the size of the team is relatively large. To learn their main map design, title optimization, and even the choice of babies, these are places to learn.

3. Paid promotion
A Taobao operator who can't drive a through car is basically a liar. Although the through car is not all of Taobao, it can determine the life and death of the store. A lot of data, such as through train click rate, average click cost, presentation ranking, conversion rate, turnover, input-output ratio, need to be analyzed and reorganized.

4. Activities
Activities are not required every day, but they should be held every two or three days, because every new product can be regarded as an activity. Doing activities means having better data. If you don't do it, you can't say that your baby can't do it in the future, but why not win at the starting line. Small activities are generally the promotion of Wangwang, QQ, email, WeChat and SMS, so it is not so troublesome.

The work of Taobao's agent operators is inseparable from the data every day. The daily data report, weekly report, monthly report, daily plan, weekly plan, monthly plan, or some large and small activities, can the operators not stare at the computer?