Recently, many friends have asked me how to operate the new store in Jingdong, how to use the method of brush flow to cooperate with the brush sales, and so on! I can't blame you for not giving a positive response because the scope involved is too wide. I really can't do this because you have to sum up the operation experience of several years. In order to repay your support all the time, let's open a post today to share some dry goods of JD! I hope it can help everyone!
Today, we will use the drainage case of the out of print concept to tell you how the new store of Jingdong can become bigger and stronger quickly!
1. Home page design: fresh and clear, not too many colors, must look very comfortable at a glance, it is recommended not to exceed three color combinations, the main style is straightforward to tell customers what they do, do not use those too artistic copy so that people will not see for a while.
2. New product launch: time slot. If the product is not very prominent, it is recommended to avoid the hottest launch time of competitors. Of course, if you want to get the best traffic at the peak of traffic, you can choose to launch about one hour before the peak of traffic. The peak of traffic is divided into several time periods: 9:12 a.m., 13:17 p.m., 20:23 p.m.
3. Main map optimization: a good product main map can not only attract consumers to click, but also is the first impression of the product, which plays an important role in the final transaction transformation. As for how to optimize, I won't say much here. If you don't know how to optimize, find someone to optimize! At present, there are professional studios that do title optimization and main map optimization in the circle, such as out of print concept, pushing others, and searching Baidu if necessary!
4. Title optimization: When the product is just launched, you can choose appropriate and precise keywords as far as possible. The title of JD should not be too long or too short. It is suggested that the title should be about 30 words, more likely to cover all the keywords that can be used in this product, hot words (industry hot words, season words, JD hot words).
5. Adjust the data: new products have no ranking, weight and data support, so it is impossible to get exposure opportunities, so we should use the method of brush flow to cooperate with sales to build a good foundation! Remember not to use software to brush traffic. Due to the upgrade of JD algorithm, the software on the market has been paralyzed. If you still use software to do traffic, the risk will be even greater. In terms of traffic, it is recommended to find some reliable proxy platforms to do it, such as pushing others, out of print concept, Damo Express, etc. If you need it, contact their online customer service to experience it!
6. Precision promotion: when the foundation is well established, we will start the fast train, because the category and keyword promotion of JD fast train are better positions for transformation. In addition, JD's promotion is weighted, and the investment in new products with a foundation does not need to be too large, often equal to the output! If ROI (rate of return on investment) is taken into consideration, it is suggested that the promotion of popular funds is the best return.
7. Promotion activities: certain promotions, including more than: single item promotion, price increase, gift promotion, package promotion, full discount, etc. There are two purposes for promotion: 1. Improve conversion rate. 2. Increase the customer price. Use it well.
8. Payment method: It is suggested to open cash on delivery, which can improve the conversion rate to a certain extent. JD's customer groups are very accustomed to cash on delivery.
9. Delivery and evaluation, There are many such comments, which are very helpful for ranking, because such babies are very high-quality babies, and also very helpful for transformation.
10. Persistence: I think it is very important, especially in promoting single products. If there is a potential model, don't give up. We must insist on pushing. Don't give up because there is a sales volume one day and there is no sales volume one day. Insist on viewing data for analysis. After all, JD is easier to operate than Taobao Tmall!
When you see here, I believe you already know how to operate JD stores! So, that's all for today
