JD has increased its cross-border e-commerce layout, and its proprietary model is controversial
JD International Agency Operation
Against the background of the coming favorable policies, domestic e-commerce giants have increased their cross-border e-commerce layout, and the traditional cross-border e-commerce thinking has been unable to meet the further needs of the market.JD is exploring an emerging trade model based on "general trade+self operated e-commerce", realizing the import and export of products through "high-value trade", setting up entity operating companies overseas to carry out e-commerce business, establishing localized customer service centers, providing local return and exchange services, and realizing localized e-commerce services for local residents.However, the professional manpower and material resources required for this "self operated e-commerce" based model are quite sophisticated, and it is bound to be difficult to operate.
Yi Ya learned that JD plans to build warehouses in Russia and Southeast Asia in 2014, which indicates that it will increase its cross-border e-commerce. JD focuses on the development of local cross-border e-commerce business.It is understood that at present, China's cross-border e-commerce mainly focuses on small orders, and cross-border e-commerce platform orders, including Dunhuang and Lanting Jishi, mostly use thousands of yuan of small packages as carriers to enter and exit customs.However, the time and money costs of this mode of separate customs declaration for small orders are quite huge.Although the country has introduced the relevant pilot policy of centralized customs declaration, it will take time to popularize it.Jingdong just sees the advantages of this policy. It plans to ship a large number of Chinese brand goods overseas through full container, and then provide localized e-commerce services through its branches.
Russia and Singapore are its latest and promising target markets.BOE said that in the future, cross-border e-commerce may achieve a lower cost packaging customs mode, replacing the previous sporadic customs clearance.Ma Jianrong, senior vice president of JD Group, revealed that the relevant heads of the General Administration of Customs had conducted research with JD recently, hoping to promote cross-border e-commerce business with JD, and JD also hoped to achieve strategic cooperation with customs after the intensive release of relevant policies.Li Mingtao, vice president of the National Institute of E-Commerce, also revealed that cultivating cross-border e-commerce service entities has become one of the priorities of the government this year, and cross-border e-commerce will receive policy dividends in 2014.He pointed out that the next step at the government level might be to issue some guidance on retail import on the basis of the final export issue to promote the sunny and standardized development of the entire industry, such as in the international coordination of intellectual property protection and consumer protection.
Clark lam (@ Sino US e-commerce exchange), an observer of Yiya, pointed out that this time JD launched cross-border e-commerce, which has created huge pressure on many foreign trade e-commerce, especially large e-commerce, and further raised the threshold in the competitive market, which is bound to have a significant impact on China's overall cross-border e-commerce pattern.However, he was deeply worried about the "self support oriented" model launched by JD.
He pointed out that by setting up their own entity operating companies and localized customer service in Russia and Southeast Asia, many senior foreign trade talents are needed, and the regional differences in international trade are very large, so it is really difficult to manage profitably in the end.The current traditional cross-border e-commerce thinking can no longer meet the needs of further development.Merger and reorganization is one of the important ways to break the situation. Lonely heroes are in the past. If JD sticks to this path, there will be many detours.He believes that JD should still vigorously develop import e-commerce on the domestic basis, and then copy Amazon's internationalization path.At the same time, Dunhuang. com, Lanting Jishi, and the Fourth Party should stop fighting alone and should sit down and cooperate well.
Although at present, Lanting Jishi is no longer self styled as a Chinese foreign trade e-commerce company. It is indeed commendable to use global talents and global vision to build a global market. However, it is still unknown how to layout, establish a new business model and form differentiated competition with Amazon, even Alibaba and Jingdong in the future.Everything that has done well in internationalization has a solid domestic foundation. If it dominates the country, Lanting will be much weaker.Finally, he stressed that 2014 must be a period of great shocks and changes in cross-border e-commerce.Only those who keep pace with the times can have the last laugh.
