JD's global purchase and launch, and the internationalization strategy lays a milestone layout

Yiya learned that on April 15, 2015, JD officially launched its global shopping service (www.jd.hk), allowing consumers to easily purchase high-quality goods from the United States, France, Britain, Japan, South Korea, Germany, New Zealand and other countries and regions. The first batch of products launched on the global shopping platform exceeded 150000, the number of brands exceeded 1200, and there were more than 450 stores, covering many categories such as mother and child products, food and health care, personal care cosmetics, clothing, shoes and boots, gift boxes and bags. The launch of JD Global Shopping not only enables Chinese consumers to purchase globally preferred goods more cheaply and conveniently, but also lays a milestone layout for JD's internationalization strategy.

Liu Qiangdong did it himself, and the French Pavilion and the Korean Pavilion opened global shopping
In recent years, with the development of China's economy and the increase of residents' income, cross-border e-commerce has shown a rapid growth trend. The data of iResearch shows that the average growth rate of cross-border e-commerce in China is about 30%, far higher than the growth rate of offline traditional foreign trade transactions. The Ministry of Commerce predicts that in 2016, the total import and export volume of China's cross-border e-commerce will grow to 6.5 trillion yuan.
However, in China, cross-border e-commerce currently mainly adopts the way of personal purchasing. Although personal purchasing has promoted the development of imports to a certain extent, it is difficult to avoid adulteration and other problems due to irregular development, and effective supervision is also difficult. In order to provide users with high-quality online shopping experience of imported goods, JD officially set up a "global shopping" department last year. In addition to buying directly from overseas, overseas brand merchants can also sign contracts directly to settle in. Jingdong Global Shopping provides customized and personalized supporting services for the merchants who settle in, and the merchants can choose Hangzhou, Ningbo, Guangzhou and other ports and supply chain service enterprises that have been connected by Jingdong. Because many intermediate links are eliminated and the products are directly from overseas sources, consumers can enjoy better products, better prices and more convenient services in JD.
As one of JD's key strategies in 2015, "cross-border e-commerce" has also been highly valued by JD Group CEO Liu Qiangdong. In the first quarter of this year, he personally led JD's delegation to France and South Korea to explore the market. At the beginning of this year, Liu Qiangdong met with visiting French Prime Minister Manuel Valls. This was the first time that Prime Minister Valls met with the founders of Chinese e-commerce enterprises since he took office. The two sides discussed the mode and prospect of active cooperation between France and China in the field of cross-border e-commerce. In February, Liu Qiangdong led a JD procurement delegation to visit France, and signed a "joint statement" to safeguard quality and intellectual property rights with the French Economic Commission Chairman Lenois and other dignitaries. At the same time, JD launched the "France Pavilion" to introduce high-quality and characteristic French goods to China through self operated direct procurement and inviting French brand merchants to settle in. At present, there are hundreds of French brand goods on the JD platform, involving wine, mother and baby, clothing, cosmetics and other categories, which are popular with consumers.
In March, Liu Qiangdong opened the "Korea Pavilion" of JD in South Korea with Li Guanxie, the Deputy Minister of the Ministry of Industry, Trade and Resources of South Korea, who is in charge of the main department of the real economy of South Korea, and the political and business circles of South Korea, so that Chinese consumers can more easily buy their favorite Korean fast fashion, beauty and other products. G-market, the largest comprehensive shopping website in South Korea, and LG Life Health, a subsidiary of LG Group in South Korea, also officially signed a cooperation agreement with JD, and the official flagship store was launched in JD.

Authentic product guarantee and self operated distribution of the last kilometer, reappearing the characteristics of Jingdong
Different from other cross-border e-commerce, JD Global Shopping has more freedom in cooperation with overseas merchants, including the self operation mode and platform mode. The self operation mode is JD's self purchase, which is supported by professional service enterprises in the bonded area; The platform mode is to introduce overseas brand goods through cross-border e-commerce mode, and the main body of sales is directly overseas companies. No matter which mode is used, consumers can meet their demand for purchasing overseas high-quality goods, and overseas businesses will gain more development opportunities.
According to JD Global's strict access, overseas direct supply, traceability of the whole supply chain, and self operated distribution rules of the last kilometer, consumers not only have authentic products, fidelity guarantees, more and better choice of goods, but also can enjoy JD's efficient distribution services, without worrying about customs, tariffs, transportation or language issues, and the waiting time for shopping is greatly reduced. JD Global Shopping is not allowed to sell fake goods. Once a merchant is found to be selling fake goods, it will be fined 20 times the platform sales or 10000 dollars (whichever is higher). Through JD Global Shopping, consumers can purchase high-quality imported goods at preferential prices and through convenient channels, and enjoy a one-stop experience of high-quality overseas shopping.
For many overseas merchants who want to enter China, JD Global Shopping provides them with personalized services including sales, marketing, logistics, etc., and the entry fees are also more favorable, which makes those overseas merchants who only have overseas companies or do not have international dealers directly contact nearly 100 million active users on the JD platform, and improves their market influence in China. In terms of logistics, JD cooperates with large international third-party logistics companies to provide global logistics solutions for businesses, covering more than 50 countries and regions around the world. In the domestic sector, JD has also opened port services in the three bonded zones of Ningbo, Hangzhou and Guangzhou to solve the problem of goods preparation and warehouse allocation for merchants, shorten the time of product transportation, and meet the timely delivery of products purchased globally.
At present, JD Global has been recognized by world famous brands and businesses. Users can buy products from many international brands in JD, including Aptamil, Merries, Blackmores, Leaders, O HUI, Mead Johnson, Ocean Spray, etc., covering mother and child products, food and health care Hundreds of thousands of products in various categories, such as cosmetics, clothing, shoes and boots, gift cases and bags, cover many countries and regions around the world, such as Japan, South Korea, Australia, New Zealand, France, Germany, the United States, the United Kingdom, the Netherlands, and so on.
On April 15, the "eBay Overseas Selection" cooperated by JD and eBay was also launched on global shopping channels, allowing Chinese consumers to purchase high-quality and low-cost products from eBay merchants at the first time. Through cooperation, eBay can gain more new users in the Chinese market, and provide consumers with more convenient services by virtue of JD's powerful logistics network in China. JD can also bring more and better choices of goods to users through the preferred goods and merchants on the eBay platform. The settlement of selected eBay products also shows that JD Global Shopping Platform is being recognized by top global platforms like eBay.

Introducing and going global, JD will fully deploy cross-border e-commerce
JD Group attaches great importance to the development of cross-border e-commerce, takes internationalization as an important long-term development strategy of the Group, devotes itself to becoming a comprehensive platform for global distribution and retail, and has formulated detailed development plans in cross-border import and export. In terms of import, JD has introduced overseas high-quality and featured goods into China through the global purchase platform by means of self operated direct procurement and inviting overseas well-known brand merchants to settle in; In terms of export, it will bring high-quality goods with Chinese characteristics to the world in the future.
The launch of JD's global purchase business means that JD's cross-border import business has made important progress and is an important milestone of JD's internationalization strategy. With the help of global shopping, JD will arrange global key upstream resources and build JD's global warehousing and logistics system through cooperation or self operation. Following the opening of the "France Pavilion" and the "Korea Pavilion", in 2015, JD Global Shopping Team will also travel to Japan, Australia, the United States and Europe to open more regional characteristic pavilions.
In addition to the "introduction" of JD Global, JD will also "go global" in the future, bringing the Chinese brand of "good quality and high price" to the world. JD "Going Global" is committed to exporting advanced business models. JD will not only drive the products and brands of domestic enterprises to go global, but also gradually replicate its advanced service model of "warehouse distribution customer integration" with unique competitive advantages overseas to improve the service experience of overseas users.
Whether it is "bringing in" or "going out", JD's internationalization has distinctive JD characteristics, that is, everything is customer-centric, providing users with high-quality goods, preferential prices and convenient services, providing merchants with full process, personalized supporting services and support, and constantly promoting the development of cross-border e-commerce.