Taobao agent operation: how can sellers improve the level of stores?
Taobao agent operation
1、 Stable level 1. Single product output is stable If the single product is produced within one week after it goes on saleFor 100 sets, at least 110 sets should be sold in the next week. If the product itself is unstable, it will be difficult for us to stabilize the flow of single products from Taobao. 2. Stable store output It is really difficult to stabilize a single product, but we can maintain the store output through the overall product linkage of the storeWhat we should do to reduce the output of A to 90 sets is to make the output of B even higher than that of 110 sets. In the process of driving, we should remove all the products that have no sales because it will only affect our dynamic sales rate.If the collection rate of some non conversion products is good, then use the old products to make a related marketing and then make a big discount to see if it can be driven.
2、 Breakthrough level 1、Increase drainage In fact, this method is not cost-effective because the cost of continuous payment and diversion will become higher and higher, so we should consider how to obtain the maximum output with the minimum input. 2. Package combination increases customer price The transformation of package matching to increase the customer price will increase our sales under the same transformation, which is also a way to break the wall. This kind of matching marketing has been tried and tried repeatedly both in ordinary times and in activities. 3、promote This is a very simple method. When the flow reaches the top, it will naturally break the wall after transformation and ascension.How to improve our conversion rate?Optimization of style, price, main drawing, detail page and favorable comments are tedious but basic factors, so it is natural to do a good job in each step and finally form a chemical reaction to break through the hierarchy. In addition, during peak sales periods, such as holidays and baby peak seasons, we can try to rank ourselves at the top. Because there are a lot of free traffic during this period, we need to increase the launch of direct trains seven to ten days in advance, and the intensity of activities should be larger than usual,At this time, increasing the exposure rate can pave the way for the upcoming activities with large traffic. 4. In store activities are constantly updated On the one hand, the update of in store activities can bring a sense of freshness to customers, because customers' needs are different in different periods, on the other hand, it can stimulate customers to constantly pay attention to our store.
