Direct train is a way to get traffic directly at present.Both novice sellers and old sellers want to get a piece of cake through Taobao.However, many sellers have one of the most serious problems, that is, they do not know how to operate their stores through the direct train, and how to operate the Taobao direct train?Personal Taobao agent operators come to e-commerce to understand!
1、 Six concepts of through train
First of all, if you want to make money through the through train, you need to understand the idea of the through train, rather than blindly manipulating it.The ideas of the through train are divided into six categories, namely, side payment, mapping, nutrition, sales, return on investment and low-cost drainage.This can be said to be the complete process of the through train.You must have this idea when you drive the through train.
2、 Three types of stores
1. Top stores: All stores of this type of stores are concentrated in the same area.This type of store first requires a profile view.Because there is only one drainage area, this is the best.The first step is the side section mapping.After the side section drawing is qualified, basic nutrition, sales volume and ROI need to be completed in five steps.
2. Brand store (large store): this kind of store mainly includes promotional funds, profit funds and ordinary funds.This kind of shop needs more operation.Different kinds of operation methods are different.The main driving funds for individual Taobao agent operations need auxiliary funds, mapping, nutrition, sales, ROI and profits, mainly to improve ROI, while the conventional funds are mainly for the loss at low prices.
3. Store products (low-priced products): This type of store is very relevant, or the profit of low-priced products is not high.If you want such a store to promote normally, the deduction cost will be too high to bear, and the loss will be fatal.Therefore, this kind of shops mainly do low-cost drainage, large-scale traffic, improve the shop visitors and transformation.
3、 Five Steps
1. Read the report and find out the truth: many sellers always stare at the data on the front page of the express train.Sometimes, the query problem is obviously that the keywords are not displayed, and the data on the home page is also captured.This is totally wrong.Since you have these keywords, you need to show me the keyword data.For us, it is the same to drive a through train.The front page has no effect.People with broad vision will read the report of the through train.This is the key to finding and solving problems.
2. Clarify the purpose and look for problems: It is also mentioned above that different stores have different business philosophy, so when you operate, you need to clarify your purpose.If you are currently measuring the map, we need to pay attention to the click rate of the map.How do you judge whether the map is clicked correctly?Add the average click through rate of all keywords to calculate the average click through rate. The click through rate of the image can reach the average click through rate and the standard.Therefore, the through train must have a clear goal.
3. Specify the direction of optimization: After you know your purpose, you need to optimize it.If you add more money, when you delete words, you will delete them.Optimizing the main map will optimize the main map.
4. Explain the details of optimization: the details are how much daily quota you have increased, how much keyword price you have reduced, and so on.
5. Implementation: There is a saying that you must do it after completing the above series of operations.I believe everyone knows that you must read more data on the through train, so you should read it often.
