After customers enter the store, the first thing they see is the video screen, which will determine the customers' first impression of the store. If your first screen is made well, it can allow customers to increase their stay in the store, so as to improve So let's follow the online store agent operator to learn the basics of first screen production!
What steps do you need to go through to complete a good first screen production?
1、 Theme determination
The first screen should be changed at any time according to the actual situation of the store, so before making the first screen, you should first determine a theme. Generally, there are three schemes:
1. Store activities
It doesn't need too much introduction from a small editor. You should also know that every store will launch promotional activities in large and small sizes, and you can focus on attracting customers according to the promotion strength.
2. Single product promotion
1) Suitable for shops Improve the conversion rate of a product.
2) It is applicable to new products that are launched and intended to be fully promoted. Products with special discounts can be used as the theme of the first screen.
3. Brand culture promotion
The brand should have a certain recognition and popularity in the industry.
2、 First screen planning
1. Store activity planning
To participate in the first screen of the official event with the theme of store activities, there are certain requirements for the popularity and promotion of the event itself, and the content must be attractive to customers.
2. Single product promotion planning
Taking the promotion of single products as the first screen of the theme, the biggest selling points of single products are generally taken as the main expression content. For example, the first screen of popular products can take the sales volume as the main content, and then add the product map with the main information and price of the product, and add the corresponding activities of the product to show the appeal of the product to a greater extent, You can also design some copy to add.
3. Promotion planning of shop activities and single products
First, select the appropriate location for the title and content of the store activity, then select the location for the pictures and selling points of the promotional items, and reasonably allocate the regional location and size is the key to this kind of planning.
