I have shared with you many times about the flow of the through train, but there are still many people who just can't drive the car well, that is, there is no flow. In fact, there is a very important detail in it. Let's share it with you today!
This is the key words of the product. Experienced drivers should understand that search optimization is a very important part of the work, and it is not simply a matter of selecting a few words, In fact, we do most of the things in online stores every day. It is all done around the optimization of the details related to the keywords of the product. It is the same with the promotion of paid through trains. It drives the overall weight and flow of the store through the way of paid promotion, which can be used by any platform.
Before starting to drive, we should not be too anxious. We should first make an overall plan, and also make clear what the purpose of the through train is. The through train is a paid promotion tool, and the ultimate goal is to bring free search traffic to store products. Everything we do is around the word search, No matter how well the car is driven, the traffic generated by the payment cannot maintain the long-term profit demand of the store forever, so we'd better achieve the permanent search traffic of the store.
Process of through train:
Comprehensive analysis and judgment: the evaluation of the overall market income of the store's products, which is why we should choose a product with a high cost performance ratio, and even many of the diverted products are unprofitable, or even lose money.
Measuring style: This is to find out the products that are really popular in the market. There are many details that need to be paid attention to, first of all, keywords, plan settings, adjustments after data feedback, etc.
Importance of keywords:
Many store friends with little experience in opening stores often ignore the importance of this item, especially in the aspect of keyword screening optimization. The optimization here does not simply refer to the time when products are put on or off the shelves. Just pick a title, More important is the weight, the weight of keywords in the title, the search weight of products and stores in the platform, the copy of the main map and details page, the product diversion method at different stages, the payment diversion and activity cooperation, crowd tags, and various traffic amplification methods, which can be regarded as important content of search optimization.
Begin selecting words
This is also the reason why many people can't drive the car well. Whether we can screen out the appropriate keywords is an important indicator of whether we can bring traffic. Here is a question of search popularity. Here is an example: we directly search for a word, shirt. There will be many baby displays about this product, including long sleeve, short sleeve, various colors, winter wear or summer wear, and what brand. If the top one has more clicks than the top one, the system will recommend more traffic to it, and then search for this word in the future, The platform will give priority to recommending keywords and search demand related treasures.
The more detailed you describe the product in the title, the more opportunities you will find, If you are searching for shirts, there are indeed many categories. If you want to reach the top of your product list, the cost is very high. It is difficult for similar products to reach the top of the list if they are not particularly popular. If you search carefully for buyers' needs, For example, shirts, plaids, white work clothes, comfort, the more detailed the demand, the more opportunities to show, and the less competition for products. This is why the through train is the key word, which also helps to improve the quality of the through train, After we select the key words, all descriptions of baby should be made around the main key words, so that it is easier to click and transform the product, because the key words are the search requirements.
How to select keywords:
The business staff can provide us with some help by making rational use of tools. They can determine keywords according to the analysis of search popularity. Pay attention to the association with the attributes of the baby,
If you have racked your brains and can't think of any good words, you can analyze the words of your peers. You can use different ways to search more, find out the words we need, and make sure they match your category, which is the key
In addition, in order to make the car better match the search, try not to include some useless words in the title. In fact, such words are useless and wasteful, such as package mail, discount, warehouse clearance, genuine products, etc., which are not needed. The current products are originally package mail,
There is another situation that will affect traffic, that is, the phrase of the title, which is also a combination of keywords. Experienced drivers have appeared, and the phrase of the title is confused, which is an important factor affecting traffic,
So try not to have such problems when making product titles, because your title setting will affect the selection of words and the weight of keywords of the through train. If the popular products in the store have been created, and the transformation and sales volume have risen, there is no need to spend a lot of effort on the title, just go straight to the big words and hot words.
