Tmall agent operation: share the technology of direct train and white train

Tmall's agent operation shares the skills of direct train white car. The key to white car is to score the quality, and then try to get the maximum display and click at the lowest possible price.
The technology of Tmall agent operation originates from an update of the through train, the [My Focus] function! The biggest advantage of this function is that you can view the click and display in real time, as well as the data of collection, purchase and transaction, which is updated every five minutes. Exclusive through car white car technology shared by veteran drivers, fast access and low risk
This gives riders more room to operate. Although the through car compensation data becomes more and more difficult after thousands of people and thousands of faces, according to more and more timely data feedback, we are more and more likely to operate and adjust!

How to operate the through train operated by Tmall on behalf of others?
First of all - new plan, new addition (the setting premise is that the style is ready to be promoted, and its excellent attributes are defaulted).
Region, if the number of transactions in your own home is considerable in the past six months, go to the buyer group portrait and refer to the regional information. If your store is new, select the buyer group data of the store with similar price and category (all business advisers have)
Time, initially set at 100%, from the time when you get up (your working time, from the time when you open the through train to the end)
Platform, full mobile. Now more than 97% of the clicks come from mobile, either 150% or 400%, both of which are OK. 150% of the operations are troublesome.
There are not many words to choose. 10-20 words are the best. If you have enough information about your money, you can enlarge the words and secondary words with high turnover, which are derived from the hot words of competitors, click on the list of traffic analysis, click on the hot words of other models of your own store, and then add the hot words.
If the data of the product itself is only between 0.8 and 1.2 times of the industry, select the words of Level 2 and Level 3, and the source is the same. Tmall on behalf of the operator shares the through train skills, and the old drivers share the exclusive through train white car technology, which is fast and low-risk
Limit: if you add 10 words, and each word is prepared to control 20 words per day, the average click in your industry is 2 yuan, then the limit is 500 yuan per day (usually at this time, I will set 300 words, and then add more if it is not enough).
The initial bid, from the perspective of traffic analysis competition, starts from an appropriate presentation, and generally selects about 70% progress and presentation from left to right, such as about 2 yuan in the figure below!
Exclusive through car white car technology shared by veteran drivers, fast access and low risk
After adding words on the first day, enter the plan to select all the keywords and add them to my attention, and then open the page to stare at them all the time.
Our goal is to control the weight of the whole plan so as to improve the quality score of a single word. It is necessary to control the click through rate plus purchase rate of the plan. These two are the key points, while transaction and collection are the secondary key points. [PS: Additional purchase data and click data have a heavy impact on quality scores]
After the real-time click data appears, we can control it.

Price adjustment method of Tmall agent operation through train:
1. When clicking too fast, pull down 0.01 yuan - 0.1 yuan (not too much), and the display will drop. This reduces click data. Lower the display after the day's plan.
2. When the presentation is not enough, open a wide range and raise the price. (Don't pull it to the top 20 at a time. It will be difficult to lower the price in the later period. It needs to go up and down a little.)
3. When the score of a word is not easy to control or the purchase data is not good, delete it directly, change the word or do not directly. The fewer words, the better to adjust!
4. For words with particularly good purchase, collection and transaction data, consider increasing the daily plan click data.
5. Delete the words that show high click but are not good, drag the plan back, and delete the words that show the words that have never come back (mismatched or bad words)
6. Try hard to change the creative map. For the click rate of this plan, the creative map is particularly important, and because real-time data is available, good maps are very important.

Price adjustment purpose:
1. We should control one click every other period of time within one day (do not count 20 times within one hour, and then pull down the bid without showing, so that the next day it will fall to 6 points.)
2. When the overall plan weight reaches 10 points for at least one big word, or 10 points for more than five two-level words, you can basically start to adjust the region, start to add words to it, and start to vigorously pull the natural search traffic~PPC will also pull down very low.
3. According to the control and observation of the growth of natural search, if this model has been optimized upward but the growth of natural search is slow or not improving, you can consider whether this model has committed an accident before... Our main goal is to finally open a healthy promotion plan, and high scores and high weights will lead to high natural search.
PS: Generally, the results can be obtained in about 7 days, which is N times more efficient than the previous daily price adjustment. And it can test words in many ways.
The most important thing is to adjust the price slowly.. Don't try too hard, add 1 yuan and then subtract 1 yuan at a time, which will only make the score drop crazily.