The first big push of the new year, Queen's Day is coming
If you want to relieve the pressure of performance?
Want to improve the user experience? Want to make personalized push of new models? Please keep looking down. It is said that the opening of 2020 has taught many businesses a lesson. Xiaoji also believes that businesses must adapt to the change of consumption habits, and the brands that do not flirt with younger women will have a hard future! If you want to do a good job in the activity, you should first keep up with the pace and walk steadily every step. The following can be said to be a secret to teach merchants how to "seduce girls" successfully on Queen's Day!
1、 Who are the consumers of Queen's Day?
We need to rely on a complete database to get the most accurate crowd portrait.
2、 How to capture the Queen?
1. From the perspective of user innovation: in addition to the powerful media in the head, it can cooperate with applications such as photography, preferential price comparison, short videos, etc. to effectively reach users;
2. From the perspective of operating means to stimulate consumption: recommend more popular online products, encourage more purchases and more free gifts, and properly carry out exclusive activities for new product trials and sharing discounts and other marketing activities;
3. From the perspective of content driven: give more fashion guidelines, KOL will plant grass in person, encourage UGC to make various trial reports, product evaluation and other content;
3、 Activity rhythm
Warm up period: February 5-March 4
1. The shop can launch customized gift packages, limited edition co branded products and IP customized products for Queen's Day, which can achieve double marketing effects with the help of hot spots.
2. Open the column on the store page.
3. Open all kinds of member play methods, improve member activity, and greatly promote the crowd on the Queen's Day of Water Storage.
4. All live broadcast platforms+circles of friends are promoted synchronously.
5. Fine segmentation of the population, accurate touch of SMS, activation and maintenance of regular customers, and SMS reference copy can be obtained from the case base.
Event outbreak: March 5 to March 8
1. Do a good job of order expediting and improve the payment rate
→ Prompt payment; It is urgent to speed up the payment. It is suggested to set the time for payment to 15 minutes. The copy can be stored in an urgent manner, paid early and shipped early
Key points, remind customers to pay as soon as possible
→ Unified payment expediting: In the stage of large-scale payment expediting, the unpaid orders during the activity period can be urged twice through online marketing.
2. Marketing transformation for store potential customers
→ Favorite people in the store; For consumers who have browsed and bought collections in the past 30 days, give them a marketing touch;
→ Order closing crowd: re marketing for order closing crowd during the activity (excluding multiple payments) to promote the transaction.
→ Loyal to old customers; SMS combined with exclusive coupons to do secondary marketing and supplement sales
Closing: March 9 to March 22
Do a good job of after-sales protection, deepen the impression of new and old customers on the brand and store, improve the user experience and goodwill, and thus improve the store DSR
