Tmall agent operation charging mode:
At present, the market charges for the operation of cat agents are very disorderly, and there is no unified charging standard. Let's make a brief analysis.
1、 According to the regulations of Tmall trusteeship and agency operation, there are three charging modes:
1. Only basic service fees are charged
There are also three stages according to the amount of basic service fees. If the service fee is too high, it can prove that this company is profitable for collecting service fees, and the effect is also good. At least others dare to call the service fee of 50000 to 60000 yuan per month (such as Shanghai Baozun, Hangzhou Leqi, Shanghai Yuewei, Qingdao Yiya, etc.). However, if the service fee is too low, companies with a monthly service fee of about 10000 yuan are advised to choose carefully. According to the current cost of personnel on the market, one online store operation team is at least 6 people, responsible for the standard of two stores, and their monthly salary is about 30000 according to different regions. However, if a company dares to charge less than 10000 yuan, it is better to be careful.
2. Basic service fee+tips
At present, such companies are the largest in the trusteeship industry. On the one hand, the corresponding service fee is charged to ensure the normal operation of the enterprise without loss; on the other hand, through the promotion mode, after helping the merchants do a good job in the store, they earn remuneration. It is similar to the incentive policy. It is also the most popular mode at present. After all, the labor cost is really high now. This kind of company charges a small amount of service fees in the early stage to ensure the normal operation of the store. In the later stage, it depends on the sales commission to make money. This is also a win-win result. The higher the sales for customers, the more the operating company's commission will be!
3. Pure extraction mode
In this mode, without excellent strength and internal relations of Taobao, I really dare not do so. Moreover, this mode is very risky for the agent operating company. After the efforts of the operating company, the store stops cooperation with customers, and all the manpower and material resources invested in the early stage are basically wasted. If they dare to do so, they usually pick customers instead of customers. Generally speaking, there are three charging modes in the online store hosting industry. As for each type of collection, it depends on the region and the policies of their respective companies.
2、 There are four charging components in the charging standard of Tmall Taobao agent operation company
1. Market analysis and selection
Before trusteeship, the general agent operation company will issue a market analysis report. One is to understand the competitiveness of the product category industry, the other is to estimate the selection of products through market analysis. Another important reason is that the quotation range of agent operation can be made according to the market analysis report to understand the industry average of the market. In the general category of leggings, the average price of the product market is low and the product profit is low, but the product volume is relatively large, so the quotation of the proxy operating company is relatively expensive, because the operating volume is relatively large.
2. Picture processing and online store decoration
In general agency operating companies, shop decoration and image processing also belong to the scope of online shop outsourcing, and the reference value is the same. According to the different industry categories, the importance of decoration for Tmall stores, the number of products, and the frequency of product updates, the agency operating expenses of general clothing category and jewelry category are relatively large, The former is updated frequently, while the latter is complicated image processing and complicated image expression due to the characteristics of the product itself.
3. Store operation planning and promotion plan
Store operation and promotion is the core of the whole outsourcing. Why do we say so? Because the quality of our products has been finalized, but the difficulty of operation and promotion of the online store itself is controllable. If the market share of the product is small and the competition is not too fierce, the operation cost and promotion fee will be greatly reduced, and the trusteeship fee will be relatively small, Otherwise, the cost is higher.
4. Difficulty estimation of store promotion and store maintenance
Agent operation companies generally take this into account, but the boss of offline entities often ignores the calculation of this indicator. As a professional agent operation company, after the store generates benefits, there will be differences at this time. Most of the manufacturer bosses will choose to take it back and do it themselves. No matter what problems arise later, In terms of law, it has nothing to do with the agent operation company, but if the contract specifies the later maintenance period, then there will be costs. In addition, some manufacturers will continue to be entrusted by Party A. At this time, the agent operation company will raise a point, that is, the percentage of gross profit of the stores sold is generally about 5%, which is the additional income of the agent operation company.
Basically, we can roughly estimate the cost of agency operation from the above points when we do agency operation. Generally, Tmall stores look for agency operation. According to the difference in the level of urban companies, the basic service fee for a year basically ranges from 150000 to 280000, including labor costs and service costs. The general payment method will choose to pay quarterly or half a year and check the operation of the store in the previous quarter.
