JD's proxy operation: share some tips on JD's operation

The operations of JD and Taobao stores are not exactly the same, so many businesses will also have many big and small problems in the business process. Today, JD's proxy operation revealed some tips for JD's operation.

1、 Ability to position the market
Positioning the market is from the perspective of products. Operations should have unique views on the selection of products, and should not blindly believe in data. The biggest difference between Taobao and offline business is that its customers are all over China. Therefore, no matter how small an industry is, there will be a large market demand on Taobao. The key is how we position and package our products.
 
2、 Ability to view data
View data covers a wide range, including master map data, detail data, product data, customer data, market data, promotion data, seo data, etc. Operation should not only clarify the exact meaning of various data, but also the application meaning of data. The store is a whole, any part of the data problems will reflect some problems. What the operation needs to do is to summarize the observation data and draw conclusions based on the data, so as to provide support for the next optimization solution.

3、 Ability to diagnose stores
The scope of diagnostic stores is also relatively wide, including visitor trends, product sales, marketing strategies, promotion effects, activity performance, etc. Not only do we need to have the ability to analyze data, but more importantly, we need to have a clear idea. We need to learn to discern store problems from some clues.
 
4、 Ability to layout products
Is it better to update the product regularly or arrange it at one time? Is the product promoted in the whole store or focused? Is the product independent or joint? Is the product priced as low as possible or high-end? These are all problems that need to be seriously considered in operation.
Regular updating requires a good supply chain. It is a small seller's practice to arrange products at one time. Of course, the real test is to select and focus on the subsequent products. Once there is a tendency to sell out, it is necessary to concentrate all resources of the store to promote it. Once the product is ready, it is necessary to consider whether it can be associated with other products to drive other products. Only in this way can the store continue to grow. As for pricing, we should start with crowd positioning.
 
5、 Overall control ability
Operation is not only an executor, but also a coordinator in many cases, which requires more capabilities. Operation is the helmsman of overall control. It is necessary to coordinate the functions of various departments and try to achieve zero error.
It is not an overnight thing to operate JD stores well. On the premise of mastering the small skills, pay attention to optimizing the stores, and grasp the target of product sales, the operation of JD stores will also become better.