JD proxy operation: analyze store operation knowledge

Ideas and experience are the most important factors for JD generation operation. The operation idea of the standard item category is to make a single product in the early stage, and a super big product can stabilize the situation. The product positioning should be well done, and each category should be a best seller. Don't push a lot of products and plans with the fuel saver at the beginning, so that you can't make a big hit. In fact, the search weight of sales is only one month. I won't say much about the reasons here. Look at the characteristics above. When a single popular model is very popular, other types of popular models will be made.
Sales volume, ranking, detail page and main map design have a great impact on the conversion rate of standard items.

1. First, let's talk about sales
The category of standard products is similar to that of other products. For those with high sales, the conversion rate will be relatively better. This is a human habit. For example, if you buy digital products, will you buy products that have no sales volume? Therefore, in the early stage, we can rush the sales volume to 1000 or 2000 pieces by reporting third-party activities, such as the 800% discount and other Taoke activities. The purpose of Taoke activity is to do basic sales, not ranking. Keep in mind that after Taoke activity, there will be no follow-up planning, and you will not use this period of high sales to pull weights through the through train to do ranking. Your Taoke activity is in vain. The final result is some evaluation. In order to quickly accumulate sales in the early stage, we can also do it through the ladder price, such as 29 yuan for the top 500, 39 yuan for the top 1000, 49 yuan for the top 2000... Make posters on the details page. Remember to do it right from the beginning. Remember to raise the price when you arrive. Otherwise, the integrity will be lost. This activity is meaningless.
 
2. Secondly, the impact of ranking on conversion rate
Customers who buy products in the standard category are generally not very picky and will not turn many pages to buy a product. The higher the ranking, the higher the conversion rate, and the higher the click rate of the main map. The traffic stratification of the standard category is also quite serious. You can see the following display distribution characteristics of the term TV rack: mobile top three, display accounts for 52%, accounting for more than half. The later ones show little. The through train needs to move the top three cards to obtain high conversion rate and high click rate. This is why we have invested heavily in the early stage of the standard category, and the search flow is long.
 
3. Let's talk about the influence of the next page on the conversion rate of standard items
The standard products are almost the same. Others can't see how good your products are on the Internet. They can only see your copy and your page. If you want to stand out, you must do better than others. The page is particularly important. For example, I talked with a boss who sells treadmills before. He spent 20000 yuan on a detail page because it was worth it. How to do the detail page? Each category has its own characteristics. You can find a peer who has done a better job of imitating the design. The selling points must be refined in place. First, analyze consumers' psychology and pain points, and edit their selling points through pain points to create resonance. The selling points should be highlighted on the front screens of the detail page, rather than a pile of product pictures. The main drawing design needs selling points, preferential information, etc. Pay more attention to peer pages. I believe that you can design and test the peer pages constantly, and there will always be better pages. Immortality has its day.