Taobao agent operation

Taobao agent operation: how to solve the problem of poor store conversion rate?

Taobao agent operation
There are many factors that affect the conversion rate of stores, and not one factor can completely determine it. When running a store, almost every step will involve the conversion rate, which requires parents to have a scientific and reasonable business philosophy. Many times, we do not decorate for decoration, drain for drainage, and serve for after-sales service. You should know that every step of our online shop is actually going in one direction, that is, closing a deal.
1、 Main drawing
The main picture is the first window for the buyer to contact the baby. Whether the main picture can impress the buyer, determine whether the buyer continues to browse and generate a deal.

For a good main map, the following points should be noted:
(1) Highlight main products
(2) Highlight the core selling points: the display chart is intuitive, reaching the needs of buyers and generating purchase behavior.
(3) The writing is concise and powerful.

Optimization techniques:
(1) Put the product in the scene: if the product is a knife, take a picture on the cutting board;
(2) Show the product characteristics with an example diagram: take a kitchen knife as an example. If it shows durability, you can use a knife to break nails

Drawing:
(3) Show the accessories or gifts of the product: for example, buy a knife and give it a knife holder;
(4) Display the cumulative sales volume of products: all buyers have a herd mentality;
(5) For products with models, try to use model drawings, and display them in multiple dimensions from front and back, side, etc.

matters needing attention

(1) Don't lie to deceive consumers: for example, if you say "crazy" after 100 sales, consumers will feel distrusted;
(2) Learn to find selling points: speculate from hot search keywords, and find highlights from excellent peers;
(3) The difference between the main map and the through car promotion map: the main map is related to the brand image and brand positioning, not psoriasis, but also related to the search weight of the product, which cannot be replaced frequently, while the through car map can be replaced frequently.

2、 Baby Details Page
1. Preliminary preparation
Determine the main style: the style of the product is consistent with that of the detail page;
Market research: analyze people's preferences, consumption capacity and buyers' needs;
Positioning: according to the survey results, determine the store positioning, high-end route, civilian route or low-cost route;
Mining core selling points: price, style, culture, feeling, service, characteristics, quality, popularity;
Determine design elements: such as color matching, font, copy, composition, typesetting, atmosphere, etc.

2. 13 common detail page elements
(1) Collection+attention, easy to earn coupons or reduce XX yuan for shopping, and the discount range can be adjusted;
(2) Focus map: highlight the selling points of the single product, attract eyeballs, and increase the purchase desire;
(3) Recommended hot selling items: about 2-3 must be hot selling items in the store with good cost performance;
(4) Product details+dimension table: such as number, place of origin and color;
(5) Model drawing: at least one front, one reverse and one side, showing different movements;
(6) Material object tile: show the color types of clothes, and what personality or style different colors represent;
(7) Scene picture: models in different occasions, causing visual beauty;
(8) Product details: hat or sleeve, zipper, tag position, button;
(9) Comparison of goods of the same type (careful use): find some goods of the same type with poor quality or poor imitation effect;
(10) Buyer show or favorable screenshots: show our past buyers, and select the ones with good looks; As we all know, it is very important to have good comments on Taobao Top
(11) Matching recommendation: top and bottom, etc;
(12) Need to know when shopping: postage, delivery, return and replacement, clothes washing and maintenance, after-sales problems, etc;
(13) Brand culture introduction: let buyers feel that the brand quality is reliable and easy to be recognized.

3. Optimization techniques
(1) Use some words with firm tone in positioning: if there is no first, we should also create a first out. Attention to advertising law;
(2) Baby description should be concise, not nonsense; Pictures should be as high definition as possible, original as possible, and not steal pictures;
(3) Teach customers professional knowledge: give customers a reason why my products are of good quality and why you want to buy my baby?
(4) Dare to show details: details show is equal to confidence show, telling buyers that we are not afraid of inspection;
(5) Low price products should highlight the quality; High priced products should have clear value;
(6) Do not lack brand stories to enhance the trust of buyers;
(7) The layout is appropriate and gradual.

3、 Related sales

Related sales can give buyers who have already bought an additional reason to buy, and can also let buyers who have not bought continue to browse, so as to increase the possibility of a deal.

Common collocation methods:
(1) Same type association: for example, T-shirts with different colors;
(2) Price related: high price products are matched with low price products;
(3) Data association: analysis through buyer purchase records and browsing traces.

4、 Promotion

Promotion activities can generally be divided into two categories, one is the activities inside the store, and the other is the activities outside the store (not to mention).
Common in store activities include: free when full, reduced when full, auction, limited time discount, instant kill, package mail, group purchase, matching price reduction, gift strategy, etc;
Common out of store activities include: daily special price, gold rush, trial center, VIP club, Juhuasuan, etc.

1. Promotion method
(1) Leverage promotion: promote by hot spots and stars, such as XXX;
(2) Combination promotion: matching promotion, such as buying pants and giving socks; Bundle promotions, such as one free for one yuan; Continuous promotion, such as full price for the first purchase, 20% off for the second purchase;
(3) Designated promotion: promotion of designated objects, such as mother's preference and women's preference; Designated product promotion, such as buying A and getting B free;
(4) Additional promotion: mail package, trade in, etc.

2. Operating skills
(1) Setting the critical price, causing the buyer's visual error: such as 100 yuan and 99 yuan;
(2) Set ladder price: if new products are launched, 50% off the first day, 60% off the second day, and 70% off the third day;
(3) Set the illusion discount to create the feeling of "buy and earn": spend 100 yuan to buy goods worth 130 yuan;
(4) One moment is worth a thousand dollars: such as selling at an extremely low price within the specified time;
(5) One yuan over value: limited price, plus one yuan for purchase.

3. Precautions
(1) It is better to cooperate with activities inside and outside the store;
(2) Sufficient stock;
(3) In sales customer service management;
(4) Follow up with after-sales treatment.

5、 Customer service

A considerable part of the traffic that I have worked hard to introduce with tools has been lost. Why? Apart from the reasons of the store itself, the customer service problem cannot be ignored. Excellent customer service must do the following:
(1) Firmly grasp every buyer entering the store;
(2) Understand product knowledge and avoid asking three questions;
(3) Timely reply to buyer information to avoid buyer impatience;
(4) Good at sales promotion: pro, recommend a top that matches with the pants you just bought. The upper body effect must be very handsome, and you can buy it free of mail together;
(5) Demand judgment: if the buyer asks whether a 5-year-old child of XX size can wear it, he can continue to ask about the region, height, etc., and make precise recommendations for them to win favor from the buyer;
(6) Order expediting;
(7) Pay close attention to repeat customers: handle after-sales problems patiently.
Customer relationship management, regular SMS maintenance or email maintenance, recall of old customers.