Taobao's agent operation: three key points for the success of creating blockbusters

Experienced shopkeepers know that the key way to make a rapid breakthrough in stores and create popular products is to make a leap in stores. The best sellers have the ability to drive the flow and sales of stores, and the stores will also usher in a qualitative leap. Yiya E-Commerce has studied the growth path of many blockbusters and found that there are three key success points in creating blockbusters. Let's talk about them one by one!

1、 Powerful drainage ability of attributes
Everyone wants to make a blockbuster, but not everyone can make a blockbuster. The first step to becoming a blockbuster is the strong drainage ability of Babe.
Where is Baby's strong drainage ability reflected?
Click through rate: The click through rate of popular products will not be lower than that of their peers from the beginning, and will generally remain between 1-2 times of the industry. If it is higher, the outbreak will be faster.
So, how to maintain a high click through rate?
You can start from the selection of keywords, launch time and region. There were many articles about improving the click rate of Taojin College before. You can follow us and check the past articles to understand. The customer service of Taojin Cloud will not elaborate here.

2、 Continuous transformation capability
Baby's high click rate meets the first condition of the best seller. If you want to really become a best seller, you need continuous transformation ability.
How to identify the transformation ability of the baby?
From the perspective of conversion rate, collection rate and purchase rate.
With the increase of visitors, the conversion rate will be greatly affected. If the click rate of the baby is high, but the conversion rate does not improve, it can only be regarded as a diversion. The characteristic transformation of a popular product is that its shopping cart conversion rate is always the highest, and we can improve this conversion rate through customer service guidance and shopping cart marketing in the later stage.
So, how can we calculate the continuous transformation ability?
for instance:
A Baby: 1 order on the first day, 2 orders on the second day, 5 orders on the third day, 10 orders on the fourth day
Baby B: 3 orders on the first day, 3 orders on the second day, 3 orders on the third day, 3 orders on the fourth day
It is obvious that Baby A has a continuous conversion rate and a fast growth rate. As Baby's popularity and sales increase, search engines will also judge that consumers prefer Baby A, so they will show Baby A more. Like a snowball, Baby A's sales will increase.
Therefore, the creation of blockbusters should be carried out step by step, and all data of the baby should show an upward trend in a period of time, so that it is easy to be valued by the system and get more free presentation opportunities. Generally, it takes 15 to 20 days as a cycle. During this period, try to improve the above three data. If there is no improvement in a month, you can basically give up.

3、 Magnitude of data
In the later stage, the search engine will judge whether a baby is loved by consumers not only by observing the growth of popularity and sales, but also by adding evaluation, after-sales and repurchase of regular customers. Therefore, the sales volume of the best sellers will not only be sustainable, but also need to do a good job in infrastructure construction such as after-sales for the baby and the store itself.
Then, the question arises again. To what extent can the sales volume be considered as a best seller?
Here is another example:
Baby A: The original sales volume was 100, and increased by 500 a month;
Baby B: The original sales volume was 1000, and increased by 5000 a month;
The growth rate of the two babies is similar, but baby B has obvious advantages in the order of magnitude. The higher the order of magnitude, the more reliable the system will feel and the higher the weight will be given. If your baby has crossed the above two key points of success, you don't need to rush to build a few orders of magnitude. First, do a good job of basic services of the store, such as after-sales, old customer purchase, re purchase and other data, and ensure the maximum promotion budget within your ability. As for the weight, let it be! When the stores in the back become larger, the scale will naturally increase.

Summary:
In conclusion, the three key points for the success of creating a popular model are:
1. Baby attribute has a powerful drainage function, which is why we need to measure the amount of money when we invest in creating a blockbuster. If the baby's own attribute is not good, no amount of money will become a blockbuster;
2. Babies have a continuous transformation ability. Here is a tip to let them keep a fast growth rate in a certain period of time, get more opportunities to show, and improve transformation;
3. To reach a certain level of quantity, it depends on the comprehensive operation ability of the store. The building of magnitude is not overnight, so it is good to be within your ability.
Have you got all the above three key points?