Taobao agent operation

Taobao's agent operation: preparation before creating a blockbuster

Taobao agent operation

What preparations are needed before creating a blockbuster?


Analyze market competition and market demand
To gain insight and seize the opportunity, we should first use Alibaba's big data to view the initial stage, growth time and outbreak period of this product in previous years. We need to do a good job in the early stage of launching the product to seize the best opportunity.
Then, new products for the next quarter will be formulated in advance. The emergence of new products must take a long time to start online sales. Select the style in advance, review the quality, and start online when the time comes.
Do a good job in SEO optimization: not only the optimization of search keywords and titles, but also the optimization of product main map click rate, product visitor stay time, skip rate and detail conversion rate.

Optimize the basic treasure title: when combining titles, try not to leave other symbols or spaces, and do not build keywords. Do a good job in SEO optimization. Use keywords with different search volumes according to the product at different stages. When combining keywords, you can also use category words+attribute words+special testimony/applicable crowd words as the search word entry of the title.

The optimized detail page of Taobao SEO detail page: it must have a clear structure. The model map, live shot map and detail map should focus on the temptation of interests, the exaggeration of feelings, and the intimidation of comparison, so that consumers are more likely to have a desire to buy.

Reasonable use of baby's time on and off the shelf: Grasping the time of baby on the shelf will help Taobao SEO more, bring more traffic to the store, and win more favorable recommendation opportunities for baby.

Product details are very important: solve the troubles and entanglements that all buyers will encounter in the process of placing an order, and achieve easy shopping.

Strict team management and operation position: do a good job in store positioning and layout.

Promotion position: know how to select and measure funds, and make reasonable use of promotion expenses.

Customer service position: familiar with products, highly professional, warm and considerate service.

It will take advantage of Taobao's official activities: Taobao Share, Taobao Rush, Juhuasuan, etc.

All the above points can be done well, so it's much easier to create a blockbuster!